--- title: "Leverage Demand: Business Opportunities with Popular Character Licenses" description: En un mundo globalizado, la expansión internacional se ha convertido en una necesidad para las empresas que desean crecer y diversificar sus ingresos. image: https://blog.cerdagroup.com/hubfs/PORTADA%20OPORTUNIDADES%20NEGOCIO-2.png --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares?hsLang=es) - [EN](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares?hsLang=en) - [IT](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares?hsLang=it) - [FR](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares?hsLang=fr) [Productos Cerdá](https://blog.cerdagroup.com/en/tag/productos-cerdá) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Newslettersen](https://blog.cerdagroup.com/en/tag/newslettersen) # Leverage Demand: Business Opportunities with Popular Character Licenses 14 July 2025 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/PORTADA%20OPORTUNIDADES%20NEGOCIO-2.png) Licensed characters enable connection with consumers through existing emotional bonds. They are a powerful commercial tool that boosts turnover, differentiation, and added product value. 1. [**The Power of Licensing**](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares#uno) A Connection That Drives Sales 2. **[2025 Calendar](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares#dos)** Releases That Will Set the Pace of Consumption 3. **[Awaken Emotions](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares#tres)** Connect with Your Customers Through Characters 4. **[The Advantages of Working with Licenses](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares#cuatro)** And Why Partnering with Cerdá Group Is a Winning Decision 5. **[Get Ready to Stand Out](https://blog.cerdagroup.com/en/aprovecha-la-demanda-oportunidades-de-negocio-con-licencias-de-personajes-populares#cuatro)** The Time to Act Is Now [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/4496263c-c7d6-4f5b-8057-def153bd8f35.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/4496263c-c7d6-4f5b-8057-def153bd8f35) ### **1. The Power of Licensing** ### A Connection That Drives Sales Licensing is much more than an aesthetic resource — it's a strategic lever for connecting with consumers. By choosing characters the public already has an emotional bond with, licensed products generate greater appeal, higher turnover, and deeper customer loyalty. At Cerdá Group, we understand this and work with today’s most relevant licenses so you can stand out in a competitive market, surprise your customers, and increase the perceived value of your offer. ### 2. 2025 Calendar ### Releases That Will Set the Pace of Consumption This year is packed with premieres that will directly impact demand for licensed products. Here’s a dynamic summary to help you identify key business opportunities:  🎬 *Kids’ Movies*: - Dora the Explorer (Paramount) - Gabby’s Dollhouse: The Magical Journey (Universal) - How to Train Your Dragon (Disney) - Lilo & Stitch (Disney) 🎞 *Movies for Adults*: - Avatar: The Last Airbender (Disney) - Jurassic World: Rebirth (Universal) - Sonic 3 (Sega) - Deadpool 3 (Marvel) - Superman: Legacy (Warner Bros.) - Wicked: Part Two (Universal) [This post is for you:](https://blog.cerdagroup.com/en/estrenos-2025-cine-y-series-lo-mejor-de-paramount-universal-y-disney) [❤️🎬](https://blog.cerdagroup.com/en/estrenos-2025-cine-y-series-lo-mejor-de-paramount-universal-y-disney) [Discover the new releases for 2025](https://blog.cerdagroup.com/en/estrenos-2025-cine-y-series-lo-mejor-de-paramount-universal-y-disney) This calendar not only anticipates major box office hits, but also consumer trends with strong rotation potential at the point of sale. At Cerdá, we’re already prepared. ### **3. Awaken Emotions** ### Connect with Your Customers Through Characters Every licensed product has the power to tell a story. From nostalgia to admiration or tenderness, characters evoke deep emotions that influence purchase decisions. What if your customer could give their child a backpack of their favorite hero? Or decorate their store with the universe they love the most? At Cerdá, we help you create memorable experiences that connect your customers with their favorite characters — and bring them back for more.   ![SUPERMAN imagen blog estrenos](https://blog.cerdagroup.com/hs-fs/hubfs/00_MARKETING/MK_2025/Blog/Junio/SUPERMAN%20imagen%20blog%20estrenos.png?width=348&height=492&name=SUPERMAN%20imagen%20blog%20estrenos.png) [🖥️ You may be interested in:](https://blog.cerdagroup.com/en/top-10-personajes-infantiles-de-moda) [The most influential children's characters](https://blog.cerdagroup.com/en/top-10-personajes-infantiles-de-moda)   ### **4.The Advantages of Working with Licenses** ### And Why Partnering with Cerdá Group Is a Winning Decision Licenses offer key advantages for any business: they create spontaneous demand, drive instant product recognition, and add value without heavy branding investment. But not all licenses are managed the same way. At Cerdá Group, we offer: - An up-to-date catalog based on high-potential titles - Products developed under strict quality standards - Retail expertise and support to help you sell more - Ongoing innovation to keep your offer fresh and relevant All backed by more than 35 years in the industry, and a B2B vision designed to grow your business alongside ours. We’re more than a supplier — we’re your strategic partner. ### 5. Get Ready to Stand Out The Time to Act Is Now If there’s one thing the entertainment market has taught us, it’s that opportunities don’t wait. 2025 will be a key year to connect with new audiences and boost your sales with products that inspire emotion and generate impact. It’s time to move forward with purpose. At Cerdá Group, we’re ready to help you ride the wave of emotional consumption. Visit our catalog, get inspired by our collections, and discover how we can help you grow. 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