Cerdá products Retail Lab newsletter

SUPERMOMENTS RETAIL LAB: PREPARE YOUR SHOP FOR THIS CHRISTMAS!

21 November 2023 / per Cerdá Group

The Christmas season is just around the corner! And that's why it's very important that you know which characters are a hit with your public, as well as the products that can't be missing in your shop and how to implement them so that they attract the attention of your customers. Do you want to know? We give you all the details you need in this post. 
Spoiler: comes with a free gift.Ho, ho, ho🎅


    1. These are the characters that are going to succeed in your business
    2. Your shop, the best showcase
    3. A very special gift
    4. Do you know everything about SuperMoments Retail Lab?

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1. These are the characters that are going to succeed in your business

Depending on the time of year, your customers' preferences change. Did you know that thanks to our SuperMoments Retail Lab we know which are the most loved characters during the Christmas season?

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Minnie, Harry Potter and Spider-Man are not necessarily the characters most traditionally associated with Christmas, are they? However, they are the ones that generate the most sales during this period. Were you surprised by this fact? Here we tell you why:

Minnie Mouse:

    • This little rat is associated with happiness and fun, aspects that are fundamental during Christmas.
    • At this time of year, children play a central role and Minnie is very much loved by them, which can be a determining factor in the choice of characters for the season.

Harry Potter:

    • Magic is a key element and the Harry Potter theme offers a fantasy world for the most magical days of the year.
    • Friendship and solidarity: These values, present in the Harry Potter story, are fundamental at Christmas, a time of sharing and being together with loved ones.


⬇️Want to know more about the top characters of Christmas? ⬇️
10 children's characters that are fashionable and impactful

 

Spiderman:

    • Although not directly related to Christmas, Spiderman embodies values such as bravery and sacrifice, which are universal values, relevant at any time of the year.
    • Spiderman is a character that appeals to both children and adults, making him an attractive option for all ages.

2.Your shop, the best showcase

When 5 years ago we set out to explore the retail environment first hand and created SuperMoments, the Cerdá Group's retail laboratory. The aim was to gather information on the problems, needs and setbacks that you face every day at your point of sale and to know which products to put on sale and when to display them in the shop and how to do it to increase the profitability of your business. This classification is the result of years of experience and analysis.

Being you has allowed us to investigate, carry out trial and error tests in situ and analyse the results so that Cerdá can continue to create resources that will help you to generate results in your business.

Do you want to get your shop's stock right for the Christmas season? These are the products that have triumphed in our SuperMoments Retail Lab:

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2.1 Pyjamas

With more than 30% of sales at SuperMoments Retail Lab, pyjamas have become the best-selling item at Christmas. From timeless classics like Mickey and Minnie to new licenses like Bluey, our pyjamas are going to be at the top of your sales rankings.

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2.2 Hoodies

Hoodies have become a classic Christmas gift. It doesn't matter who it's for, because with our hoodies you will cover all audiences; from adults to children, including pets. Yes, yes, you read that right. You can now include hoodies for pets in your point of sale.
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2.3 Sneakers

Thanks to our Retail Lab, we know that 65.7% of the sales of trainers made in 2022 in SuperMoments correspond to trainers with lights.

 

⬇️We tell you much more about our trainers aquí⬇️
Winter footwear; the must-have for your business


What child doesn't love trainers with lights? They are super fun! At Cerdá Group we have developed several designs to make them the star product of your business. Sneakers with lights are going to be in your customers' letters to Santa Claus.

2.4 House slippers

Do you want to increase your average ticket this Christmas? Include these slippers in your point of sale because we have created unique designs that will delight both the little ones and the adults of the house thanks to our designs of the most popular characters: Spider-Man, Mickey, Minnie, Batman and many more
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Why should you include our slippers in your business?

✔️ They are a must in the cold season.
✔️ Both children and adults demand them.
✔️ They are an ideal gift item for the Christmas season.

 

2.5 Shocks

Socks are often a complementary item for many products, such as trainers, slippers or even pyjamas. By offering socks that match or complement other products, you can increase the cross-selling of your business. It is also a product that does not take up a lot of space and allows you to create a more complete implementation for your point of sale.

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3.A very special gift

Let's put what we have learned into practice! And for that we bring you this proposal of Christmas implementation with 100% licensed products. What are you waiting for to implement it in your point of sale?

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See more implementations

4. Do you know everything about SuperMoments Retail Lab?

 

WithSuperMoments Retail Lab  you have at your disposal the Back To School 23, Winter 23 training courses and many more materials so that you can get the most out of your business. And remember that if you are a Cerdá customer, you have at your disposal all the graphics, references of the products we use in our implementations and other resources and tools to optimise your point of sale. All this and much more is waiting for you in our Classroom! We look forward to seeing you in class! ⬇️
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