--- title: "How to digitize my business: tips and tools you must use in yours" description: The importance of digitize your business is constantly increasing. Even if you don't own a digital business there's tools and strategies that can improve your performance. image: https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20(5)%20(1)-1.png --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools?hsLang=es) - [EN](https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools?hsLang=en) - [IT](https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools?hsLang=it) - [FR](https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools?hsLang=fr) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) # How to digitize my business: tips and tools you must use in yours 22 April 2021 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20(5)%20(1)-1.png) Today, anyone can digitize their business much more effortlessly than 20 years ago, or they can create a **virtual business** without having a substantial capital to cover the expenses of having a physical store and the tedious manual tasks. Still haven't digitized your business? Keep calm, find a pencil, and come with us to give you tips, tools and learn how to **digitize your business**. ## **What does it mean to digitize a business?** It is possible to confuse digitizing a business and starting an e-commerce, but they do not have the same meaning or the same objective. **Digitizing a company** consists in using different **digital tools** to improve the organization's performance, offer better customer services, and reduce hand-operated processes to a minimum to not hinder the speed of the process. When we speak of digitizing a business, we refer to integrating **new digital technologies** and not to the radical change in their values ​​or way of operating. It can be a crucial step for a company used to hand-operated processes, and you can integrate technologies step by step until your organization masters them perfectly.   [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/99424350-6e4d-416a-89d9-1d1e94f8772b.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/99424350-6e4d-416a-89d9-1d1e94f8772b)   ## **The importance of having online presence** One of the keys to effectively digitizing an organization is **having connectivity** with the whole world in real-time, no matter where you are. When we abandon physical processes and replace them with **digital techniques**, we guarantee that the organization will always have an online presence, backups of all vital information, and access to better-trained personnel. On the other hand, **online presence** is part of a business's digitization. If a person is looking for a service on the internet, your organization should have an excellent online presence so that the client decides to **make an acquisition** through your online digital platforms. If a business decides to enter the **digital world**, some of the advantages that most benefit the company are: -   Continuous sales **24 hours** a day. -   If **online reputation** improves, offline reputation will also improve. -   You will be able to investigate the new **buying behavior** of customers and do market research. -   **Customer service** will be more efficient. -   You will be able to use tools such as digital marketing to make successful **advertising campaigns**. -   **Geolocation** will not be a problem because anyone from anywhere in the world will be able to find your business.   **You might also be interested in:** [**Social Media Marketing trends that your store must know**](https://blog.cerdagroup.com/social-media-marketing-trends-)   ## **Tips to digitize your business** We already know the reasons to **digitize your business**, but how will we do it? There is no standard manual that indicates step-by-step procedures, but you can start with the most straightforward tips and save the difficult for last. The advice that we recommend for you to **begin digitizing** your business today are: -   Do a **benchmarking** of the competition that is already digitized, write down the tools they use, and adapt it to your business. -   Start building your **online presence** now. -   Collect information on the **latest technological advances** that may be useful for your company -   Make an **initial diagnosis** of your business, look for improvement opportunities and the tools to take advantage of the opportunities. -   Learn the basics of digitization and **digital tools** to always be prepared. -   Consider the option of diversifying your business and expanding into the field of **e-commerce**. -   Make a **business plan** that includes the new digital tools that you will use daily. -   There is never enough technology, and there is always room for improvement. In other words, **continuous improvement** will be your best friend. -   Not everything is about tools, but you should look for people who know how to handle them. If you want **the best staff**, you should consider remote work. -   Do not focus on quickly digitizing your business, but have an excellent **digitized base**. At [Cerdá](https://www.cerdagroup.com/en/) we look for a way to help you manage your business so that you increase your sales and thus your profit. Grow your business!   [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)](http://www.facebook.com/share.php?u=https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/twitter_black.png)](http://twitter.com/intent/tweet?status=https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)](https://plus.google.com/share?url=https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/pinterest_black.png)](http://pinterest.com/pin/create/bookmarklet/?media=https://3931735.fs1.hubspotusercontent-na1.net/hubfs/3931735/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20%285%29%20%281%29-1.png&url=https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools&is_video=false&description=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools&title=&source=https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools) ##### [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) Previous ##### [Changes in your customer purchase behaviour you must take into account](https://blog.cerdagroup.com/en/changes-customer-purchase-behaviour) Next ##### [For Fan Pets: new accessories for dogs have arrived to Cerdá](https://blog.cerdagroup.com/en/accessories-for-cerdá) ### YOU WILL ALSO LIKE #### 2026 Releases: The Best of Paramount, Universal, and Disney Movies and TV Series 22 April 2021 / per Cerdá Group #### Harness the power of Social Media this Black Friday 22 April 2021 / per Cerdá Group #### Leverage Demand: Business Opportunities with Popular Character Licenses 22 April 2021 / per Cerdá Group #### 2025 Film and TV Premieres: The Best of Paramount, Universal, and Disney 22 April 2021 / per Cerdá Group ### Who we are? ![About me](https://blog.cerdagroup.com/hubfs/BLOG/images/Quienes_somos_Blog.jpg) At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family! ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (46)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (25)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (24)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (234)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) see all [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419) ### TOP ARTICLES - #### [![The perfect Summer Bath Collection for all audiences](https://blog.cerdagroup.com/hubfs/Copia%20de%20Im%C3%A1genes%20blog.png) The perfect Summer Bath Collection for all audiences 27 February 2026](https://blog.cerdagroup.com/en/toallas-con-licencias-la-colección-perfecta-para-todos) - #### [![Cerdá, reconocida como Great Place to Work por segundo año consecutivo](https://blog.cerdagroup.com/hubfs/Podcast.png) Cerdá, reconocida como Great Place to Work por segundo año consecutivo 8 May 2026](https://blog.cerdagroup.com/en/cerdá-reconocida-como-great-place-to-work-por-segundo-año-consecutivo) - #### [![Cerdá Group at Cosmoprof 2026: trends, innovation and licenses shaping the future of the beauty sector](https://blog.cerdagroup.com/hubfs/cosmoprof.png) Cerdá Group at Cosmoprof 2026: trends, innovation and licenses shaping the future of the beauty sector 14 April 2026](https://blog.cerdagroup.com/en/cerdá-group-en-cosmoprof-2026-tendencias-innovación-y-licencias-que-marcan-el-futuro-del-sector-beauty) ### SUBSCRIBE #### SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! ### FOLLOW US [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)GOOGLE PLUS](https://plus.google.com/111508510765302553047) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_black.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_black.png)ISSUU](https://issuu.com/artesaniacerda) ### Top Articles - #### [![Iconic licences, global trends: the DNA of Summer 27 at Cerdá](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2026/BLOG/junio/ss27.png) Iconic licences, global trends: the DNA of Summer 27 at Cerdá 6 July 2026](https://blog.cerdagroup.com/en/licencias-icónicas-tendencias-globales-el-adn-de-summer-27-en-cerdá) - #### [![Cerdá Group and Projecte Trèvol: commitment to labour inclusion and equal opportunities](https://blog.cerdagroup.com/hubfs/Portada-1.png) Cerdá Group and Projecte Trèvol: commitment to labour inclusion and equal opportunities 6 July 2026](https://blog.cerdagroup.com/en/cerdá-group-y-projecte-trèvol-compromiso-con-la-inclusión-laboral-y-la-igualdad-de-oportunidades) - #### [![Our brand, recognised as a Licensed Brand by Licencias Actualidad](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2026/BLOG/mayo/Im%C3%A1genes%20blog.png) Our brand, recognised as a Licensed Brand by Licencias Actualidad 13 May 2026](https://blog.cerdagroup.com/en/nuestra-marca-reconocida-como-marca-licenciada-por-licencias-actualidad) ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (46)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (25)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (24)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (234)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) SEE ALL SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_grey.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_grey.png)INSTAGRAM](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_grey.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_grey.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_grey.png)ISSUU](https://issuu.com/artesaniacerda) @ 2026 - Cerdá Group. All Right Reserved. ``@ 2026 - Cerdá Group. All Right Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cerdá Group", "url" : "https://blog.cerdagroup.com/en/author/cerdá-group" }, "dateModified" : "2022-09-13T12:54:54.951Z", "datePublished" : "2021-04-22T22:00:00.000Z", "headline" : "How to digitize my business: tips and tools you must use in yours", "image" : [ "https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20(5)%20(1)-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.cerdagroup.com/en/how-to-digitize-business-tips-and-tools", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.cerdagroup.com/hubfs/Logo_negro.png" }, "name" : "ARTESANIA CERDA, S.L." } } ```