Licensed characters enable connection with consumers through existing emotional bonds. They are a powerful commercial tool that boosts turnover, differentiation, and added product value.
Licensing is much more than an aesthetic resource — it's a strategic lever for connecting with consumers. By choosing characters the public already has an emotional bond with, licensed products generate greater appeal, higher turnover, and deeper customer loyalty. At Cerdá Group, we understand this and work with today’s most relevant licenses so you can stand out in a competitive market, surprise your customers, and increase the perceived value of your offer.
This year is packed with premieres that will directly impact demand for licensed products. Here’s a dynamic summary to help you identify key business opportunities:
🎬 Kids’ Movies:
🎞 Movies for Adults:
This post is for you:
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Discover the new releases for 2025
This calendar not only anticipates major box office hits, but also consumer trends with strong rotation potential at the point of sale. At Cerdá, we’re already prepared.
Every licensed product has the power to tell a story. From nostalgia to admiration or tenderness, characters evoke deep emotions that influence purchase decisions. What if your customer could give their child a backpack of their favorite hero? Or decorate their store with the universe they love the most? At Cerdá, we help you create memorable experiences that connect your customers with their favorite characters — and bring them back for more.
The most influential children's characters
Licenses offer key advantages for any business: they create spontaneous demand, drive instant product recognition, and add value without heavy branding investment. But not all licenses are managed the same way.
At Cerdá Group, we offer:
All backed by more than 35 years in the industry, and a B2B vision designed to grow your business alongside ours. We’re more than a supplier — we’re your strategic partner.
If there’s one thing the entertainment market has taught us, it’s that opportunities don’t wait. 2025 will be a key year to connect with new audiences and boost your sales with products that inspire emotion and generate impact.
It’s time to move forward with purpose. At Cerdá Group, we’re ready to help you ride the wave of emotional consumption. Visit our catalog, get inspired by our collections, and discover how we can help you grow.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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