With Halloween just around the corner, the demand for licensed products is at its peak. However, Spooky style is not just for October; it is a trend that remains relevant all year round.
In recent years, we have seen a remarkable rise in the popularity of content related to the macabre and supernatural, which has driven demand for Spooky products. The explosion of series and movies on streaming platforms, such as Stranger Things and Wednesday, has opened the doors to a new generation of consumers looking to extend the experience beyond the screen. Dark characters and stories have gone from niche horror fans to mass phenomena.
This has created a unique business opportunity for shops that specialise in licensed products. Consumers are now not only looking for temporary Halloween decorations, but also for products that reflect their personal style all year round. This trend has allowed Spooky items to establish themselves as key elements in many retailers' collections.
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Thanks to our SuperMoments Retail Lab, we know exactly which licences capture customers' attention best. At number 1 is Nightmare Before Christmas, followed by Wednesday, Stranger Things and Beetlejuice. These films and series have managed to stay at the top of consumer preferences, not just on Halloween, but all year round.
- Wednesday: The recent rise of the series has revitalised the figure of Wednesday Addams, making her a pop culture icon who attracts new consumers.
- Stranger Things: The dark and nostalgic universe of this series connects with a wide audience, making its characters an attractive resource for retailers.
- Beetlejuice: The charismatic Beetlejuice continues to be a favourite among lovers of the gothic and eccentric, ideal for those looking to stand out with unique products.
The success of the Spooky trend is not only reflected in the characters, but also in the product categories that appeal most to consumers. As the trend has grown in popularity, we have identified the three most in-demand categories that stand out for their ability to connect with fans.
- Socks: Socks with designs of these characters are a sure hit. Customers appreciate the combination of functionality and style, as these products allow you to bring a Spooky touch to your everyday life.
- Accessories and bags: From backpacks to wallets, Spooky licensed items are both fashion pieces and practical tools. These accessories add personality and originality to consumers' style.
- Stationery: Notebooks, pencil cases and other stationery items are perfect for fans who want to bring their love of these characters to school or the office. The Spooky aesthetic also reaches into the work and academic environment, where these products are becoming increasingly popular.
Spooky products are not only ideal for the Halloween season, but have found their place in the market all year round. As a shop owner, make sure you have a constant stock of these licences and in-demand categories to appeal to fans who are passionate about this trend, and don't forget that the boom in Spooky content ensures that this demand continues to grow.