The point of sale has changed its stage. Today, most purchasing decisions are made on platforms like Amazon, Miravia, AliExpress or Zalando. In these environments, where users compare in seconds and expect instant results, standing out is a necessity. This is where licenses become your greatest competitive advantage: they generate immediate recognition, activate emotional connections and increase product turnover.
A strong positioning on these channels is no longer optional — it is essential to compete.
At Cerdá Group, we see licenses as a real growth driver for B2B brands. We’re not just talking about a logo on a product, but about narrative universes that connect with millions of consumers worldwide. Our commitment to licensed multi-category —from accessories and stationery to fashion, footwear and beauty— enables you to build a cohesive portfolio that is emotionally relevant and commercially effective on marketplaces like Amazon.
To achieve strong positioning on Amazon and other marketplaces, having a great product is not enough — it needs to be visible. This is achieved through a combination of technical SEO work — optimized titles, informative bullet points, complete attributes— and a compelling narrative. Including keywords linked to characters, new releases or emotional drivers (e.g., “Frozen backpack girl” or “Spidey gift 3 years”) is just as important as using a tone that enhances the value of the license.
On digital platforms, visual content is key. Showcasing your product through multiple angles, featuring the character prominently, and offering theme-based bundles by license (such as a Paw Patrol summer set or Frozen back-to-school pack) increases the average order value and improves the shopping experience. Additionally, our multi-category strategy lets you build complete families of products under a single license, reinforcing organic positioning on Amazon through consistent product offering.
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El ciclo de vida de una licencia está vinculado al calendario de estrenos y campañas globales. En Cerdá trabajamos alineados con los grandes estudios para adelantarnos a los picos de demanda. Contar con productos de Gabby’s Dollhouse, Deadpool o Frozen al inicio de su promoción puede ser la diferencia entre estar y destacar. Esta planificación permite anticipar acciones de marketing y lograr un mejor posicionamiento en Amazon, aprovechando el tirón comercial de cada lanzamiento.
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Trends and opportunities in the beauty sector
Our unique value proposition is clear: we work exclusively with licensed products, across multiple categories, following a comprehensive strategy designed for the digital environment. We offer you an optimized portfolio, product listing support, omnichannel perspective and adaptive capabilities. Whether on major marketplaces like Amazon or your own e-commerce site, our team supports you to position your offer and turn licenses into a real commercial advantage.
Positioning is not just about being present, it's about leading with purpose
Licenses are not a trend — they are a strategy. In a saturated digital landscape where consumers seek connection, identity and trust, licensed products offer a safe and smart way to differentiate, attract and build loyalty.
At Cerdá Group, we help you lead this transformation. Because true positioning on Amazon is not just about appearing — it’s about standing out with intelligence, emotion and commercial vision.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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