Cerdá’s Summer ’27 collection is presented as a vibrant and strategic offering that blends nostalgia, pop culture, and emerging consumer trends. Through powerful licensing partnerships and highly distinctive aesthetics, the brand is positioned to connect with diverse audiences, from young children to young adults.
Below, we explore the key trends shaping the season and how they are seamlessly integrated into the DNA of the collection.
1. 90s Minimalism: The Return to the Essentials
The ’90s revival continues to gain momentum, embracing clean designs, soft color palettes, and simple yet impactful visual concepts. Bluey perfectly embodies this trend, with clear illustrations and balanced compositions that convey warmth and authenticity.
This minimalist approach not only adds a sense of sophistication but also enhances product versatility, making it adaptable across multiple categories.
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2. Color Blocking: Energy and Contrast
Color blocking remains a key visual strategy for capturing attention at retail. Paw Patrol is the perfect vehicle for this trend thanks to its bold and instantly recognizable color identity.
The combination of vibrant hues and strong contrasts creates dynamic, visually striking products that are especially appealing to young consumers.
3. Kawaii: Sweetness with Attitude
The kawaii aesthetic is evolving into a bolder, more expressive version with greater personality. Kuromi perfectly represents this balance between cute and rebellious, resonating particularly with younger audiences.
This trend focuses on refined details, pastel tones paired with darker elements, and a strong emotional appeal that fosters a deeper connection with consumers.
4. Idol Culture: Fandom and Aspiration
The idol phenomenon continues to grow, driven by the rise of digital communities and consumers' strong identification with iconic characters. Stitch stands out as a leading icon within this trend, generating engagement through products that celebrate fandom and a sense of belonging.
This direction offers the opportunity to develop collections with high emotional value and strong viral potential.
5. Gaming and Sports Universe: Action and Belonging
Gaming culture and sports continue to establish themselves as key drivers of today’s consumer landscape. On one hand, Miles Morales resonates with digitally connected audiences who are passionate about action and immersive universes. On the other, the Barça vs. Madrid rivalry introduces an emotional and tribal dimension that strengthens consumers’ sense of identity and belonging.
Both themes share core values such as competitiveness, self-improvement, and community—powerful elements for building long-term consumer engagement and brand loyalty.
Cerdá’s Summer ’27 collection reflects a strategic vision in which global trends and iconic licensed properties come together to create relevant and compelling product offerings. From nostalgia to innovation, and from emotion to identity, each range is designed to connect with different audiences and consumption occasions.
A collection that not only follows trends, but interprets them with a distinctive point of view.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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