Stand Out from the Competition: How to Differentiate Your Brand in Licensed Products E-commerce

The e-commerce of licensed products is booming, and competition is fierce. In this scenario, standing out becomes a real challenge for online stores. How can you achieve it?

1. 1. Offer a unique shopping experience
   2. Work on personalization and segmentation
   3. Bet on valuable content
   4. Invest in the visibility of your online store
   5. Leverage the power of licenses
   6. Create irresistible promotions
   7. Be agile with customer service

1. Offer a Unique Shopping Experience

User experience (UX) is crucial in e-commerce:

• Easy navigation: Design an intuitive and fast website with search filters by character, category, or product type.
• Smooth checkout process: Minimize the steps to complete a purchase. Offer multiple and secure payment methods.
• Attractive visuals: High-quality images and product videos build trust and increase conversion rates. At Cerdá Group, we provide high-quality content to capture the attention of your customers.

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2. Work on Personalization and Segmentation

Not all customers have the same needs. Personalization is key to standing out. With automation tools, you can personalize email marketing, product recommendations, and specific promotions.

• Personalized email marketing: Segment your customers according to their interests. Offer exclusive discounts on their favorite characters or the categories they buy the most (stationery, footwear, or accessories).
• Smart recommendations: Use artificial intelligence to show products related to their latest searches or purchases.

Use the data from your online store to identify the most in-demand characters. At Cerdá, for example, we know that Nightmare Before Christmas is a hit, and we use this information to create targeted marketing campaigns.

3. Bet on Valuable Content

Online stores that educate, inspire, or entertain their users succeed in standing out. Don’t just sell — connect!

• Create an e-commerce blog: Publish articles on licensing trends (Spooky, trendy characters, etc.), gift guides, or seasonal recommendations.
• Visit our blog for inspiration: We publish articles revealing market trends, such as the list of the best-selling characters. This information becomes valuable content for our customers and positions the brand as a reference.

4. Invest in the Visibility of Your Online Store

• If no one sees you, no one buys from you. Increasing the visibility of your licensed product e-commerce requires SEO and online advertising strategies.

  • On-page and off-page SEO: Use keywords like “online store” and “e-commerce of licensed products” in product descriptions, categories, and blogs.
  • Google Ads and Meta Ads campaigns: Attract potential customers with retargeting ads or ads focused on trendy characters.
  • Active social media: Use Instagram, TikTok, and Facebook to showcase your products in action. At Cerdá, we have seen the power of these channels to attract audiences through our video marketing campaigns and product promotions.
  
  

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5. Leverage the Power of Licenses

Working with licensed products is a significant competitive advantage. Recognizable characters have the power to generate desire and trust.

• Choose winning licenses: At Cerdá, we use our Retail Lab to identify the most in-demand licenses. This allows us to bet on the most popular characters (like Wednesday, Stranger Things, or Beetlejuice) and offer them before the competition.

• Showcase exclusive collections: If you have products that can't be found in other stores, highlight them! Exclusivity is a magnet for online shoppers.

6. Create Irresistible Promotions

Promotions are the perfect excuse for customers to decide to buy. But to stand out, they must be creative.

• • Seasonal discounts: Take advantage of key dates (Christmas, Black Friday, Back to School) to launch themed promotions with popular licenses.

• Character-specific discounts: Promote special offers for characters (for example, “Frozen Week: 20% off all products”).
• Exclusive promotions for recurring customers: Reward your customers' loyalty with personalized discounts.

7. Be Agile with Customer Service

Good after-sales service can make all the difference. Customers value fast and efficient attention.

• Offer multiple support channels: Use live chat, WhatsApp, or email to answer questions in real time.
• Clear return and shipping information: Prevent customers from abandoning their carts due to unclear shipping costs or return policies.

Differentiating your brand in licensed product e-commerce requires a comprehensive approach. From a smooth shopping experience to personalized promotions, every detail counts. At Cerdá Group, we’ve learned that the key lies in using real data to make smart decisions. Thanks to our SuperMoments Retail Lab and our licensing expertise, we know which products succeed and how to stand out.