Black Friday 2026: Guide for Licensed Product Retailers

To get ready for Black Friday 2026, a retailer should plan its range early, choose licenses with steady demand and communicate its offers clearly. As a manufacturer and distributor of licensed products, we at Cerdá Group recommend starting to organize your campaign in October, when our BLACK FRIDAY 2026 campaign kicks off (October 15 to December 1).

Contents

1. What is Black Friday and why does it matter to retailers?
2. When should you start preparing your campaign?
3. Which licensed products should you choose?
4. How should you present your offers in store?
5. How does Cerdá Group work with its customers during this campaign?

What is Black Friday and why does it matter to retailers?

Black Friday is a late-November sales event that marks the start of the holiday shopping season. For a retailer, it is a chance to drive foot traffic and move stock at a time of high demand.

From our experience as manufacturers and distributors for retailers, we see that campaigns work best when they are planned well in advance and have a clear message. A licensed product, meaning an item that features third-party characters or brands with the permission of their rights holders, adds extra value: customers already know and love those characters.

When should you start preparing your campaign?

We recommend starting in October. Our BLACK FRIDAY 2026 campaign runs from October 15 to December 1, which gives you plenty of time to organize your range and your communication without rushing.

A simple timeline could look like this:

1. Review your current range and identify which licenses sell best in your store.
2. Decide which products will be part of the campaign.
3. Prepare your messaging and in-store placement.
4. Set aside time to restock during the busiest sales weeks.
   
   

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Elf on the Shelf: the licence that has transformed Christmas traditions

Which licensed products should you choose?

The smartest approach is to choose licenses that already perform well in your store and suit your customers. At Cerdá Group we work with licenses such as Disney, Marvel, Harry Potter, Star Wars and football, among others.

Some practical tips:

• Think about your customer: families, young people, collectors or adults.
• Mix evergreen licenses with others of more occasional appeal.
• Make the most of the link between the campaign and Christmas: licenses like Elf on the Shelf or The Grinch fit the festive mood.
• Go for products that are easy to give as gifts and can be understood at a glance.

The licenses and characters mentioned are trademarks of their respective owners.

How should you present your offers in store?

The best approach is to communicate a few ideas that are clear and highly visible. Shoppers who walk into a store in the middle of Black Friday make decisions quickly.

Useful tips:

• Group products by license so they are easy to find.
• Highlight offers with simple, consistent signage.
• Keep the space tidy and restock often.
• Align your in-store message with your online channels, if you have them.

How does Cerdá Group work with its customers during this campaign?

Cerdá Group designs, manufactures and distributes licensed products for retailers, and supports its customers as they prepare their campaigns. To find out the terms and range for BLACK FRIDAY 2026, the best step is to contact our sales team.

Frequently Asked Questions

When is Cerdá Group's BLACK FRIDAY 2026 campaign?

Our BLACK FRIDAY 2026 campaign runs from October 15 to December 1, 2026. It is a long window that lets retailers plan calmly, prepare their range and organize their communication before and after the busiest dates.

What is a licensed product?

It is a product that features third-party characters or brands, such as Disney, Marvel or Star Wars, with the permission of their rights holders. For a retailer, it means offering recognizable items with built-in appeal for shoppers.

Which licenses does Cerdá Group offer?

Cerdá Group works with licenses such as Disney, Marvel, Harry Potter, Star Wars and football, among others. Availability of each license and product should be checked with the sales team, as it may vary by campaign.

When should a retailer start preparing for Black Friday?

It is best to start in October. That leaves time to review your range, choose products, prepare your messaging and plan restocking during the weeks of highest demand.

Want to prepare your Black Friday 2026 with licensed products? Get in touch with the Cerdá Group team and we will help you plan your campaign. We look forward to seeing you in hall [to be confirmed], stand [to be confirmed].

Elf on the Shelf: la licencia que ha transformado las tradiciones navideñas [link to the English version if available]

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