---
title: Interactive marketing for your store, do you know how to do it?
description: Do you know how to use Interactive Marketing to increase sales and benefits in your store? Do not miss this post in which we explain you how to do it!
---

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# [Interactive marketing for your store, do you know how to do it?](https://blog.cerdagroup.com/en/interactive-marketing-store)

 Written by [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) | Sep 23, 2020 10:00:00 PM

With interactive marketing, the customer participates in a company's advertising campaign, rather than passively listening to a radio broadcast or watching a television commercial. The customer helps **promote the company's product**, which can reduce the company's advertising expenses and give the company **additional credibility** with the customer's friends, co-workers, and neighbors.

 

## **What is Interactive Marketing?**

 

**Interactive Marketing** is a strategy that aims to encourage the consumer to interact with your brand, thus creating a unique situation for its attraction, nutrition and conversion. This is a very **efficient way** to boost consumer engagement and, at the same time, provide a great experience.

This type of action is essential to **gain the confidence** of the modern consumer and their loyalty. The idea of ​​interactivity is to place the customer at the center of the processes carried out by the company, giving them a **feeling of inclusion** and collaboration.

However, this does not mean that the benefits of **Interactive Marketing** are restricted to the proximity between brand and customer. These benefits are also essential for you**r strategic development**: since, when you talk to people interested in your solutions, you begin receiving extremely valuable feedback.

 

## **Advantages and disadvantages of Interactive Marketing**

 

Increasingly, interactive marketing is becoming t**he most used by companies** to promote and publicize their brands. This is mainly characterized by working with communication techniques, based on technological supports such as the Internet.In addition, interactive marketing provides a series of **benefits** to all companies that apply it. 

Interactive marketing helps you to have **efficient communication** between the company and your customers, and we also manage to create more **creative campaigns** that reach our potential customers in a more attractive way. Finally, one of the main benefits of this practice is the easy monitoring and analysis in real time of the results that we have throughout the campaign.

Regarding the weak points or disadvantages of this marketing tool, the main one is that it is a widely used technique in the market and therefore there is a lot of competition.

 

## **4 In-Store Interactive Marketing Tricks**

If you want to stand out from the crowd, you should **interact with your audience.** Here are some effective ways to **integrate interactive** marketing in your social media strategy:

- **Poll/Quizzes**

By presenting your audience with a **list of questions** or inviting them to submit their own queries, you open up a direct channel for **natural interaction.** E.g. *What do you like most about our product? What would you like to see more of? What is your favorite character?*  Polls give an occasion to **generate content** that your audience wants to see. Be truly creative.

- **Live Video**

Instagram, Facebook, Twitch, and more, allow brands to go live in front of their audiences. And let users to like, comment, and contribute to the videos; and being directly responded by the streamers. 

From a consumers’ perspective, this is an **exciting way to interact** with brands or people that they admire; and a way to have their voice heard by companies. On the brand side, this information can provide **real insights** into what viewers want to see and how they feel about brand content, which in turn helps map out more successful marketing strategies.

- **Experiential Marketing**

**Experiential marketing** allows brands to **interact physically** with their audiences. Experiential campaigns use an **activation** (product sampling, immersive experiences, stunts, events, etc.) to interact directly with the target audience.

- **User generated content **

User-generated content is any content created by people, not by brands. Sharing this content through your **brand’s social accounts** is a great way of inviting interaction with your viewers and it creates organic traffic.

Ready to choose interactive marketing? Interactive marketing gives brands a chance to **connect personally** with their audiences, which in turn increases brand loyalty. By carrying out steady engagement with **consumers brands** increase SEO, drive conversions, and develop successful digital strategies through collected data.

[**Cerdá’s**](https://www.cerdagroup.com/en/)always searching for new ways to help  its clients with tips to make your **sales increase.** Do not hesitate to read our posts and visit our website. 

 

 

[View full post](https://blog.cerdagroup.com/en/interactive-marketing-store)

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