With interactive marketing, the customer participates in a company's advertising campaign, rather than passively listening to a radio broadcast or watching a television commercial. The customer helps promote the company's product, which can reduce the company's advertising expenses and give the company additional credibility with the customer's friends, co-workers, and neighbors.
Interactive Marketing is a strategy that aims to encourage the consumer to interact with your brand, thus creating a unique situation for its attraction, nutrition and conversion. This is a very efficient way to boost consumer engagement and, at the same time, provide a great experience.
This type of action is essential to gain the confidence of the modern consumer and their loyalty. The idea of interactivity is to place the customer at the center of the processes carried out by the company, giving them a feeling of inclusion and collaboration.
However, this does not mean that the benefits of Interactive Marketing are restricted to the proximity between brand and customer. These benefits are also essential for your strategic development: since, when you talk to people interested in your solutions, you begin receiving extremely valuable feedback.
Increasingly, interactive marketing is becoming the most used by companies to promote and publicize their brands. This is mainly characterized by working with communication techniques, based on technological supports such as the Internet.In addition, interactive marketing provides a series of benefits to all companies that apply it.
Interactive marketing helps you to have efficient communication between the company and your customers, and we also manage to create more creative campaigns that reach our potential customers in a more attractive way. Finally, one of the main benefits of this practice is the easy monitoring and analysis in real time of the results that we have throughout the campaign.
Regarding the weak points or disadvantages of this marketing tool, the main one is that it is a widely used technique in the market and therefore there is a lot of competition.
If you want to stand out from the crowd, you should interact with your audience. Here are some effective ways to integrate interactive marketing in your social media strategy:
By presenting your audience with a list of questions or inviting them to submit their own queries, you open up a direct channel for natural interaction. E.g. What do you like most about our product? What would you like to see more of? What is your favorite character? Polls give an occasion to generate content that your audience wants to see. Be truly creative.
Instagram, Facebook, Twitch, and more, allow brands to go live in front of their audiences. And let users to like, comment, and contribute to the videos; and being directly responded by the streamers.
From a consumers’ perspective, this is an exciting way to interact with brands or people that they admire; and a way to have their voice heard by companies. On the brand side, this information can provide real insights into what viewers want to see and how they feel about brand content, which in turn helps map out more successful marketing strategies.
Experiential marketing allows brands to interact physically with their audiences. Experiential campaigns use an activation (product sampling, immersive experiences, stunts, events, etc.) to interact directly with the target audience.
User-generated content is any content created by people, not by brands. Sharing this content through your brand’s social accounts is a great way of inviting interaction with your viewers and it creates organic traffic.
Ready to choose interactive marketing? Interactive marketing gives brands a chance to connect personally with their audiences, which in turn increases brand loyalty. By carrying out steady engagement with consumers brands increase SEO, drive conversions, and develop successful digital strategies through collected data.
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