--- title: Interactive marketing for your store, do you know how to do it? description: Do you know how to use Interactive Marketing to increase sales and benefits in your store? Do not miss this post in which we explain you how to do it! image: https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81_Image_blog_header%20%20%20(11)-1.png --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/interactive-marketing-store?hsLang=es) - [EN](https://blog.cerdagroup.com/en/interactive-marketing-store?hsLang=en) - [IT](https://blog.cerdagroup.com/en/interactive-marketing-store?hsLang=it) - [FR](https://blog.cerdagroup.com/en/interactive-marketing-store?hsLang=fr) [Point of Sale](https://blog.cerdagroup.com/en/tag/point-of-sale) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) # Interactive marketing for your store, do you know how to do it? 23 September 2020 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81_Image_blog_header%20%20%20(11)-1.png) With interactive marketing, the customer participates in a company's advertising campaign, rather than passively listening to a radio broadcast or watching a television commercial. The customer helps **promote the company's product**, which can reduce the company's advertising expenses and give the company **additional credibility** with the customer's friends, co-workers, and neighbors.   ## **What is Interactive Marketing?**   **Interactive Marketing** is a strategy that aims to encourage the consumer to interact with your brand, thus creating a unique situation for its attraction, nutrition and conversion. This is a very **efficient way** to boost consumer engagement and, at the same time, provide a great experience. This type of action is essential to **gain the confidence** of the modern consumer and their loyalty. The idea of ​​interactivity is to place the customer at the center of the processes carried out by the company, giving them a **feeling of inclusion** and collaboration. However, this does not mean that the benefits of **Interactive Marketing** are restricted to the proximity between brand and customer. These benefits are also essential for you**r strategic development**: since, when you talk to people interested in your solutions, you begin receiving extremely valuable feedback.   ## **Advantages and disadvantages of Interactive Marketing**   Increasingly, interactive marketing is becoming t**he most used by companies** to promote and publicize their brands. This is mainly characterized by working with communication techniques, based on technological supports such as the Internet.In addition, interactive marketing provides a series of **benefits** to all companies that apply it.  Interactive marketing helps you to have **efficient communication** between the company and your customers, and we also manage to create more **creative campaigns** that reach our potential customers in a more attractive way. Finally, one of the main benefits of this practice is the easy monitoring and analysis in real time of the results that we have throughout the campaign. Regarding the weak points or disadvantages of this marketing tool, the main one is that it is a widely used technique in the market and therefore there is a lot of competition.   ## **4 In-Store Interactive Marketing Tricks** If you want to stand out from the crowd, you should **interact with your audience.** Here are some effective ways to **integrate interactive** marketing in your social media strategy: - **Poll/Quizzes** By presenting your audience with a **list of questions** or inviting them to submit their own queries, you open up a direct channel for **natural interaction.** E.g. *What do you like most about our product? What would you like to see more of? What is your favorite character?*  Polls give an occasion to **generate content** that your audience wants to see. Be truly creative. - **Live Video** Instagram, Facebook, Twitch, and more, allow brands to go live in front of their audiences. And let users to like, comment, and contribute to the videos; and being directly responded by the streamers.  From a consumers’ perspective, this is an **exciting way to interact** with brands or people that they admire; and a way to have their voice heard by companies. On the brand side, this information can provide **real insights** into what viewers want to see and how they feel about brand content, which in turn helps map out more successful marketing strategies. - **Experiential Marketing** **Experiential marketing** allows brands to **interact physically** with their audiences. Experiential campaigns use an **activation** (product sampling, immersive experiences, stunts, events, etc.) to interact directly with the target audience. - **User generated content** User-generated content is any content created by people, not by brands. Sharing this content through your **brand’s social accounts** is a great way of inviting interaction with your viewers and it creates organic traffic. Ready to choose interactive marketing? Interactive marketing gives brands a chance to **connect personally** with their audiences, which in turn increases brand loyalty. By carrying out steady engagement with **consumers brands** increase SEO, drive conversions, and develop successful digital strategies through collected data. [**Cerdá’s**](https://www.cerdagroup.com/en/)always searching for new ways to help  its clients with tips to make your **sales increase.** Do not hesitate to read our posts and visit our website.    [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/f9c7d5cc-e5b5-4a53-8cea-cbb5375b4557.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/f9c7d5cc-e5b5-4a53-8cea-cbb5375b4557)   [Point of Sale](https://blog.cerdagroup.com/en/tag/point-of-sale) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)](http://www.facebook.com/share.php?u=https://blog.cerdagroup.com/en/interactive-marketing-store&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/twitter_black.png)](http://twitter.com/intent/tweet?status=https://blog.cerdagroup.com/en/interactive-marketing-store&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)](https://plus.google.com/share?url=https://blog.cerdagroup.com/en/interactive-marketing-store&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/pinterest_black.png)](http://pinterest.com/pin/create/bookmarklet/?media=https://3931735.fs1.hubspotusercontent-na1.net/hubfs/3931735/Imported_Blog_Media/CERD%C3%81_Image_blog_header%20%20%20%2811%29-1.png&url=https://blog.cerdagroup.com/en/interactive-marketing-store&is_video=false&description=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.cerdagroup.com/en/interactive-marketing-store&title=&source=https://blog.cerdagroup.com/en/interactive-marketing-store) ##### [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) Previous ##### [Discover the most elegant Disney bags and backpacks](https://blog.cerdagroup.com/en/elegant-disney-bags-and-backpacks) Next ##### [Prepare your business for christmas campaign. Discover the new shopping behaviours for this Christmas](https://blog.cerdagroup.com/en/christmas-campaigns.-new-shopping-behaviours) ### YOU WILL ALSO LIKE #### 8 ideas for decorating your showcase during the sales 23 September 2020 / per Cerdá Group #### How to adapt your shoe shop window to every season of the year 23 September 2020 / per Cerdá Group #### New models of umbrellas wholesale in Cerdá 23 September 2020 / per Cerdá Group #### Customer loyalty strategies. Customers repeat 23 September 2020 / per Cerdá Group ### Who we are? ![About me](https://blog.cerdagroup.com/hubfs/BLOG/images/Quienes_somos_Blog.jpg) At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family! ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (60)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (26)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (25)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (235)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) see all [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419) ### TOP ARTICLES - #### [![Wholesale superhero sweatshirts for children. Discover Cerdá’s latest arrivals!](https://blog.cerdagroup.com/hubfs/Blog%20Header%201024x545%20(1).jpg) Wholesale superhero sweatshirts for children. Discover Cerdá’s latest arrivals! 21 July 2026](https://blog.cerdagroup.com/en/sudaderas-personajes-superheroes-ninos-por-mayor) - #### [![Cerdá Group is once again recognised as a Great Place to Work®](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2025/Blog/Abril/4.png) Cerdá Group is once again recognised as a Great Place to Work® 24 August 2026](https://blog.cerdagroup.com/en/cerdá-group-reconocimiento-gptw) - #### [Effective Distribution Strategies for Licensed Products 21 July 2026](https://blog.cerdagroup.com/en/estrategias-de-distribución-efectivas-para-productos-con-licencias) ### SUBSCRIBE #### SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! ### FOLLOW US [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)GOOGLE PLUS](https://plus.google.com/111508510765302553047) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_black.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_black.png)ISSUU](https://issuu.com/artesaniacerda) ### Top Articles - #### [![Artesanía Cerdá has been recognised with the “Everyone Plays” award during Iberia Partner Day](https://blog.cerdagroup.com/hubfs/Premio.png) Artesanía Cerdá has been recognised with the “Everyone Plays” award during Iberia Partner Day 23 September 2026](https://blog.cerdagroup.com/en/artesanía-cerdá-recibe-el-premio-everyone-plays-en-el-iberia-partner-day) - #### [![Socks: the essential accessory for expressing your personality](https://blog.cerdagroup.com/hubfs/MBD_Socks.png) Socks: the essential accessory for expressing your personality 23 September 2026](https://blog.cerdagroup.com/en/calcetines-el-complemento-indispensable-para-expresar-la-personalidad) - #### [![Top Marvel Superheroes: Kids’ and Adults’ Favourites in the World of Licensed Products](https://blog.cerdagroup.com/hubfs/portada%20blog-1.png) Top Marvel Superheroes: Kids’ and Adults’ Favourites in the World of Licensed Products 22 September 2026](https://blog.cerdagroup.com/en/top-superhéroes-marvel-los-favoritos-de-niños-y-adultos-en-el-universo-de-los-productos-licenciados) ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (60)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (26)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (25)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (235)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) SEE ALL SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_grey.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_grey.png)INSTAGRAM](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_grey.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_grey.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_grey.png)ISSUU](https://issuu.com/artesaniacerda) @ 2026 - Cerdá Group. All Right Reserved. ``@ 2026 - Cerdá Group. All Right Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cerdá Group", "url" : "https://blog.cerdagroup.com/en/author/cerdá-group" }, "dateModified" : "2022-09-14T07:04:28.455Z", "datePublished" : "2020-09-23T22:00:00.000Z", "headline" : "Interactive marketing for your store, do you know how to do it?", "image" : [ "https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81_Image_blog_header%20%20%20(11)-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.cerdagroup.com/en/interactive-marketing-store", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.cerdagroup.com/hubfs/Logo_negro.png" }, "name" : "ARTESANIA CERDA, S.L." } } ```