The rainy season brings with it the opportunity to increase sales in your business. Your customers are looking for functional and licensed products that allow them to be prepared for bad weather while their favourite character accompanies them. Here are some of the most in-demand rain accessories that you can't miss in your online shop this season.
Umbrellas are a must-have in any collection of rain accessories, especially for children. Make sure you stock up on licensed umbrellas from characters that are currently making waves with the little ones.
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Bluey, Gabby's DollHouse, Avengers and Frozen are some of the names that appeal to children and can make a difference to your sales. These products are not only useful, but also capture the attention of parents looking for fun and safe options for their children.
Adult audiences are also looking for versatile, licensed umbrellas. This season, licensed umbrellas from the likes of Disney Villains, Nightmare Before Christmas, Cheshire and Barbie offer an attractive proposition. Not only are these characters highly recognisable, but they also appeal to the nostalgia and unique style that many adults want to project, making them ideal products to expand your online shop's catalogue.
Wellies are another key product during the rainy season, especially in the children's segment. Characters such as Minnie, Avengers, Gabby's DollHouse, Bluey, Stitch y Spidey are favourites among children and make wellies not only practical, but also fun. Incorporating these boots into your offer will not only allow you to meet product demand, but will also increase the appeal of your business to parents looking for the best for their children.
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The rainy season is also often accompanied by low temperatures, which makes winter accessories a perfect opportunity to increase your sales. Licensed hats, gloves and neck warmers from popular characters should be part of your offer. As well as being useful for combating the cold, these accessories are a great way to add value to your catalogue and complete bad weather looks.
To maximise sales of these products on your e-commerce site, it is important that you highlight both the functionality and appeal of the licensed characters. Make sure that product photos are clear and eye-catching, and that descriptions highlight the quality materials and unique design of the licences. In addition, it is advisable to create special ‘rainy season’ sections in your online shop to make it easier for your customers to find what they are looking for.
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Preparing your online shop for the rainy season means offering products that combine quality, functionality and the latest licensed characters. Children's and adult umbrellas, wellies and winter accessories are essential to meet seasonal demand and attract more customers. Make sure your inventory includes the most sought-after licences, and you'll be ready to make the most of this season.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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