In the competitive retail market, customer loyalty is key to success. For shops that sell licensed products, such as toys, clothing, and entertainment merchandise, keeping customers satisfied and engaged can make all the difference. Here are some customer loyalty strategies for licensed products that will help you attract and retain your shoppers.
To build customer loyalty, you first need to understand who your customers are and what they are looking for. Licensed products attract passionate fans, whether they are fans of movies, series, sports, or specific characters. Use surveys, feedback and sales analysis to identify your customers' preferences and needs. This information will allow you to tailor your offer and marketing campaigns more effectively. Do they like Mickey Mouse or are they more of a Harry Potter fan? Do they come to your shop regularly or only when they need to give a gift? Information is crucial to know which products and characters will win the hearts of your customers.
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Benefits of including licensed products in your shop
Implementing a loyalty programme can encourage your customers to continue shopping at your shop. Offer rewards such as discounts, early access to new products or exclusive gifts for every purchase. A points system can be an effective way to keep customers engaged and motivated to return.
Organise themed events related to the licences you sell, such as product launches, competitions or character meet-and-greets. These events can generate excitement and attract more customers to your shop. Also, promote these events on your social media channels and in your newsletter to maximise attendance.
The world of licensed products is constantly changing. Stay on top of the latest trends and releases to make sure your shop always has what customers are looking for. This may mean working closely with your distributor to get the latest and most in-demand products.
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Social media is a powerful tool to connect with your customers and promote your licensed products. Post engaging content, such as photos and videos of new products, promotions and events. Interact with your followers by responding to their comments and questions. Social media can also be an effective platform to gather feedback and continuously improve your offer.
What better way to build customer loyalty than by offering the best 100% licensed products?
At Cerdá Group we develop products for both adults and children of the most popular characters of the moment, and also for pets! From classics like Mickey, Minnie, Star Wars and Marvel, to new licenses that are coming on strong like Wednesday, Lotso and Cheshire.. And collections that extend throughout the year with swimwear, clothing, hats, sunglasses and many other products for the summer season. Backpacks for different age targets and school accessories for Back to School. As well as textiles, footwear and many more items for the winter.
The shopping experience is essential for customer loyalty. Make sure your shop is well organised and that products are attractively presented. Train your staff to provide exceptional customer service and be knowledgeable about licensed products. A positive shopping experience will make customers want to come back. Do you know how to get the most out of your shop? Thanks to our SuperMoments Retail Lab we know how you need to implement your products in shop to catch the attention of your customers. Do you want to know how? Join our class and train yourself to offer the best service to your customers!