Harness the power of Social Media this Black Friday

Black Friday is one of the most anticipated dates of the year, both for consumers and businesses. It is a day that marks the start of the holiday shopping season and an opportunity to increase sales and attract new customers. And what is one of the TOP tools to achieve this? Social media.

1. 1. 1. Why is social media key on Black Friday?
      2. The evolution of sales
      3. How to boost your social networks this Black Friday?
           3.1. Create expectation
           3.2. Exclusive offers for supporters
           3.3. User-generated content
           3.4. Use stories and reels
           3.5. Profile optimisation
           3.6. Partnerships and Cross-Promotions
           3.7. Behind the scenes’ offers
           3.8. Email and social media in synergy
           3.9. Measures and adjusts in real time
           3.10. Post-Black Friday Offers
      
      

1. Why is social media key on Black Friday?

Social media has become an essential channel for product promotion, especially during events like Black Friday. Here's why they are so important:

• Massive reach: Platforms like Facebook, Instagram, TikTok and Twitter allow your message to reach a wide and diverse audience. You can segment your ads to reach your exact target audience, whether by age, location or interests.
• Direct interaction with customers: You can answer questions in real time, offer personalised attention and resolve queries instantly, which increases trust and enhances the shopping experience.
• Exclusive promotions and offers: These are perfect for announcing special offers or exclusive discount codes for your followers. This not only encourages sales, but also builds loyalty and increases your number of followers.
• Build anticipation: Building anticipation is essential for an event like Black Friday. With pre-emptive campaigns, you can keep your audience expectant and ready to take advantage of your offers. 
• Engaging content: Social media is a visual platform. Take advantage of this aspect to showcase your products in an attractive and professional way. High-quality images and videos can make a big difference in the perception of your products and in the purchase decision.
• Real-time analytics: One of the great advantages of social media is the ability to monitor the performance of your campaigns in real time. You can adjust your strategy on the fly to maximise results.

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Selling techniques for Black Friday

2. Sales performance 

The increase in Black Friday sales generated through social media has been remarkable in recent years, rising from 7% of global sales in 2019 to 11-12% in 2023. This growth reflects the growing influence of platforms such as Instagram, TikTok and YouTube on purchasing decisions, as well as the increasing investment by brands in advertising on these platforms, with annual ad spend increasing by 40% in 2023.

3. How to boost your social media this Black Friday?

Now that you know how important social media is for Black Friday, here are some tips on how to make the most of it. 

3.1. Create expectation

• Countdown: Use stories and posts to count down to Black Friday. This builds anticipation and keeps followers on the lookout for your offers.
• Product Teasers: Post previews of the products that will be on sale. 

3.2.  Exclusive offers for supporters

• Exclusive Discount Codes: Offer discount codes that are only available to your social media followers. This not only increases sales, but also increases loyalty and following on your accounts.
• Time-Limited Promotions: Use timer tools in stories for flash deals, which incentivises followers to act quickly.

3.3. User-generated content

• Encourage Reviews and Photos: Encourage your customers to share photos and reviews of products they bought in previous years by tagging your shop. This builds trust and social proof for new shoppers.
• Contests and Sweepstakes: Run sweepstakes where participants must share your post or tag friends to increase organic reach and generate more visibility before Black Friday.

3.4. Use stories and reels

• Live demos: Go live on Instagram showing how to use or combine your products. Answer questions in real time to keep your audience engaged.
• Product stories: Use Instagram stories to showcase offers and redirect to the product page.
• Creative Reels: Create Reels showcasing the best offers in a dynamic and engaging way. Reels have a huge reach on Instagram and can go viral quickly.
  
  To make it easier for you to prepare for this Black Friday we have a gift for you! 🎁 These story and post templates will help you communicate your Black Friday offers. 

3.5. Profile optimisation

• Link directly to deals: Make sure the link in your bio is up to date and directed to the Black Friday deals page. Consider using tools like Linktree to provide multiple links if necessary.
• Consistent aesthetic: Maintain a consistent aesthetic with Black Friday graphics on your profile to let visitors know you are prepared for the event.

3.6. Partnerships and Cross-Promotions

• Influencers and Ambassadors: Collaborate with influencers or brand ambassadors who have an affinity with your licensed products. They can help promote offers to a wider audience.
• Cross-Promotions: Collaborate with other complementary businesses for cross-promotions, such as shared sweepstakes or combined discounts.

3.7.Behind the Scenes Offers

• Exclusive Content: Show how they prepare for Black Friday: from packing products to organising inventory. This creates a more personal connection with your audience.
• Q&A: Hold live Q&A sessions about Black Friday deals. Allow followers to ask questions about products or promotions.

3.8. Email and social media in synergy

• Synchronise your messaging: Ensure that promotions and social media posts are aligned with your email marketing campaigns to maintain consistency and maximise impact.

3.9. Measures and adjusts in real time

• Monitor Performance: Use social media analytics tools to measure the performance of your posts and ads. Adjust your strategy in real time based on what's working best.

3.10.Post-Black Friday Offers

• Cyber Monday: Extend the excitement by offering special Cyber Monday deals, ensuring that customers remain engaged even after Black Friday.

Black Friday is a unique opportunity to increase your sales and visibility. Social media is your best ally in this mission. Take advantage of its power to connect with your audience, highlight your 100% licensed products and maximise your results. Don't miss this opportunity and start planning your social media strategy today!