Cerdá at the most important trade fair in the beauty sector

For yet another year, Cerdá Group has attended Cosmoprof, the most important trade fair in the beauty sector. Its attendees have had the opportunity to see first-hand all our products and novelties. And if you also want to do it, keep reading because you will want to have everything in your shop.

1. Beauty Line
1.1. Hair accessories
1.2. Brushes
1.3. Beauty sets
1.4. Jewellery
1.5. Toilet bags
2. Reasons to include our Beauty line in your business
3. Some ideas for your shop

1. Beauty Line

Generate visual impact, surprise your customers and activate crosselling with our Beauty line. A type of product that increases the ticket of purchase and that makes targets of all ages fall in love with it.

Scrunchies, hair accessories, brushes, jewellery, beauty sets and toiletry bags make up this range that is so appealing to customers. And these were the products and novelties that we presented at the Cosmoprof fair:

1.1. Hair accessories
At Cerdá Group we know that hair accessories are a must in any shop.  That is why in our stand we could not miss the hair accessories of the characters of the moment: elastic bands, headbands, scrunchies, bandanas and bows.

The incorporation of licences such as The Little Mermaid has been very well received by attendees. This year we will be able to enjoy a new version of this Disney classic on the big screens, and more and more shops are taking the initiative to include it on their shelves.

Discover: Premieres 202. Set your business up for success!

1.2. Brushes
Thanks to their fun and practicality, our hairbrushes are loved by the little ones and not so little ones. We have a wide range of designs that we know will be a hit at your point of sale, such as the brushes from our new collection: Frozen, Minnie and The Little Mermaid, which have filled our stand at Cosmoprof 2023 with magic.

1.3. Beauty sets
If there is a perfect gift for a birthday, communion or any other celebration, it is beauty sets. They are a sure sell in any business and that is why we have a wide variety of references that your customers are sure to love, regardless of their age, because we have products for an infinite number of characters: Minnie, Frozen, Princess, Harry Potter, Stitch, Gabby's Dollhouse and much more.

You may be interested in: Beauty Retail Lab implementation

1.4. Jewellery
We know that children's costume jewellery is the ideal complement to any gift, they are products that sell easily and the kids also want to pamper themselves and wear necklaces and bracelets of their favourite characters. How could they not want to wear a necklace or bracelet of their favourite character?

1.5. Toilet bags

If you want to incorporate beauty products in your shop, you can start by introducing toiletry bags of the characters of the moment, for example:  Minnie, Stitch, Harry Potter, Frozen... These will become an essential that you will want to have in your shop whatever the season of the year.

2. Reasons to include our Beauty line in your business

The Beauty line has a turnover that in SuperMoments shops (our Retail Lab) we have estimated at 65 days, which means that every two months, 100% of the implementation is replenished.

In addition, since its implementation in SuperMoments we have been able to verify that:

• One out of 6 tickets carries a Beauty item.
• Generates more cross-selling than other products in the shop.
• It has a high turnover rate as it is a daily use product.
• It is a product with little competition in the sector.
• It is a high quality line with a large number of references.
•  It increases the sales margin as it is a higher margin product than others.
• 10% of customers buy the product again within 30 days of the first purchase.
• It is the most profitable category.

3. Some ideas for your shop

At Cerdá we like to make it easy for you. That is why we have prepared these implementations so that our products are a hit in your business.

We hope you have enjoyed this tour through all the new products in our Beauty line. What are you waiting for? Increase the average ticket in your shop with our Beauty products!