In an increasingly competitive market, expanding your line of business has become a necessity for any company looking to stay relevant and increase profitability. One of the most effective strategies to achieve this is by diversifying your offering through licensed products.
Including licensed products in your catalogue can be the key to differentiating yourself from the competition. Characters such as Bluey, Mickey, Minnie, Stitch, and Spider-Man not only have huge global recognition, but also a loyal fan base that is constantly looking for new products related to their favourite characters.
%20(21).gif?width=500&height=710&name=Copia%20de%20CERD%C3%81%20_%20EMAILS%20(1127%20x%201600%20px)%20(21).gif)
Diversifying your offer with licensed products allows you not only to capture the attention of these fans, but also to build loyalty among your existing customers and attract new market segments. This not only strengthens your business line, but also increases sales opportunities and market expansion.
- Increased appeal and demand: Licensed products tend to be in constant demand, as they are associated with brands and characters with a high level of popularity. This translates into faster and more frequent sales.
- Brand recognition: By including iconic character products in your catalogue, your business line benefits from the prestige and visibility of those brands, which can increase trust and recognition among your customers.
-Differentiation in the market: Offering unique and licensed products allows you to stand out from your competitors who do not have these products, generating added value for your customers.
- Broadening your customer base: By diversifying your offer with character licenses that appeal to different audiences, you can broaden your customer base and reach new market niches.
You may be interested in:
Effective distribution strategies for licensed products
The first step to integrating licensed products into your line of business is to identify which licenses best align with your brand and your target audience. At Cerdá Group, we offer you a wide range of licensed products of the most beloved characters, from back-to-school items, footwear, to clothing and pet products. Our team is available to advise you on the selection of products that best suit your needs and help you diversify your offer effectively.
Expanding your business line with licensed products is a solid strategy to increase your sales and position your brand in a competitive market. Diversifying your offering through recognised and high demand products can be the key to attracting new customers and strengthening the loyalty of existing ones. At Cerdá Group, we are committed to helping you find the best licenses for your business, explore our options and take the next step towards success!
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
YOUTUBE
ISSUU
