--- title: Cerdá Group's New Strategic Plan 2025-2027 description: At Cerdá Group, we believe that in order to move forward into the future, it is essential to be clear about where we have come from and where we are heading. image: https://blog.cerdagroup.com/hubfs/Copia%20de%20DISE%C3%91O%20PORTADA%20BLOG%20(16)-1.jpg --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/strategy-plan-25?hsLang=es) - [EN](https://blog.cerdagroup.com/en/strategy-plan-25?hsLang=en) - [IT](https://blog.cerdagroup.com/en/strategy-plan-25?hsLang=it) - [FR](https://blog.cerdagroup.com/en/strategy-plan-25?hsLang=fr) [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) [Newsletteren](https://blog.cerdagroup.com/en/tag/newsletteren) # Cerdá Group's New Strategic Plan 2025-2027 30 August 2024 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/Copia%20de%20DISE%C3%91O%20PORTADA%20BLOG%20(16)-1.jpg) At Cerdá Group, we believe that in order to move forward into the future, it is essential to be clear about where we have come from and where we are heading. That is why, every three years, we review our course and define a new strategic plan to guide our actions and decisions. Today we would like to share with you how we carry out this important process for our company. 1. 1. [1. How do we do it?](https://blog.cerdagroup.com/en/strategy-plan-25#one) [2. All together](https://blog.cerdagroup.com/en/strategy-plan-25#two) [3. This is the way](https://blog.cerdagroup.com/en/strategy-plan-25#three) [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/5db80de8-da85-402a-bde6-99184e053573.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/5db80de8-da85-402a-bde6-99184e053573) ### **1. How do we do it?** - **Analysing our past** Before looking ahead, we pause to evaluate the past three years. This analysis allows us to review our achievements and learn from the challenges. We identify our strengths and areas where we can still improve, because there is always room to grow and evolve. - **Reviewing key strategic concepts** We review our mission, vision and purpose to ensure they remain aligned with our values and the needs of an ever-changing marketplace. This step is crucial to stay true to our essence while adapting to new realities. - **Carrying out a complete diagnosis:** We analyse the current landscape in depth, from the risks inherent in the business to the expectations of our customers. This diagnosis allows us to identify how we can continue to deliver value in a unique and differentiated way. ![movil](https://blog.cerdagroup.com/hs-fs/hubfs/movil.png?width=311&height=554&name=movil.png) [➡️ Our CEO Thibault Wery tells you more on Linkedin ⬅️](https://www.linkedin.com/posts/thibault-w%C3%A9ry-b8b05024_liderazgo-gestiaejnempresarial-estrategiacorporativa-activity-7217125454665687042-_VXF?utm_source=share&utm_medium=member_desktop) - **Conducting a comprehensive SWOT analysis:** Based on the previous diagnosis, we use the SWOT tool (Strengths, Weaknesses, Opportunities, Threats and Opportunities) to have a clear vision of our situation and the environment around us. - **Making key decisions:** Once we have all the information on the table, we make one of the most important decisions: to define where we are going and what our big challenge is for the next three years. - **Creating a solid action plan:** We define concrete and measurable objectives together with the necessary strategies to achieve them. This action plan ensures that we move forward in an organised and efficient manner, with all resources aligned towards a common goal. ### 2. All together Over the past few weeks, our CEO Thibault Wery has presented the Strategic Plan 2025-2027 to our team, ensuring that everyone in the organisation understands the new goals and vision. The involvement and commitment of each individual is key to making our goals a reality. ![IMG\_4536 (1)](https://blog.cerdagroup.com/hs-fs/hubfs/IMG_4536%20(1).jpg?width=6960&height=4640&name=IMG_4536%20(1).jpg) ### 3. This is the way As a company we know where we want to go and how far we still have to go. And with the support and good work of the entire team, suppliers and customers who join in the commitment, effort and work that makes us move forward together, with each step, we are getting closer to our goal of being the best company for the world.    [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/f78fd011-93d7-4caf-84ef-e21d532c54b2.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/f78fd011-93d7-4caf-84ef-e21d532c54b2)   [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) [Newsletteren](https://blog.cerdagroup.com/en/tag/newsletteren) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)](http://www.facebook.com/share.php?u=https://blog.cerdagroup.com/en/strategy-plan-25&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/twitter_black.png)](http://twitter.com/intent/tweet?status=https://blog.cerdagroup.com/en/strategy-plan-25&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)](https://plus.google.com/share?url=https://blog.cerdagroup.com/en/strategy-plan-25&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/pinterest_black.png)](http://pinterest.com/pin/create/bookmarklet/?media=https://3931735.fs1.hubspotusercontent-na1.net/hubfs/3931735/Copia%20de%20DISE%C3%91O%20PORTADA%20BLOG%20%2816%29-1.jpg&url=https://blog.cerdagroup.com/en/strategy-plan-25&is_video=false&description=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.cerdagroup.com/en/strategy-plan-25&title=&source=https://blog.cerdagroup.com/en/strategy-plan-25) ##### [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) Previous ##### [These are the latest trends in children's clothing that you can't miss in your business.](https://blog.cerdagroup.com/en/childrens-clothing-trends) Next ##### [Find out how to expand your product line with licences](https://blog.cerdagroup.com/en/expand-products-licensing) ### YOU WILL ALSO LIKE #### Artesanía Cerdá has been recognised with the “Everyone Plays” award during Iberia Partner Day 30 August 2024 / per Cerdá Group #### Socks: the essential accessory for expressing your personality 30 August 2024 / per Cerdá Group #### Top Marvel Superheroes: Kids’ and Adults’ Favourites in the World of Licensed Products 30 August 2024 / per Cerdá Group #### Christmas Has a Fun Side Too: Discover The Grinch License 30 August 2024 / per Cerdá Group ### Who we are? ![About me](https://blog.cerdagroup.com/hubfs/BLOG/images/Quienes_somos_Blog.jpg) At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. 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