Products and Novelties Winter newsletter


28 September 2023 / per Cerdá Group

Are you ready to welcome winter? At Cerdá Group, we have a new line of footwear that will become a must-have for your business. Keep reading this post to know the sneakers, sneakers with lights, rainboots y house slippers of the characters of the moment.

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1.Footwear for boys and girls
2. Sneakers with lights; your star product
3. The shoes you're going to want in your busness
4. Warm and comfortable at home
5. To the water ducks!


1. Footwear for boys and girls

Over the past few years, we have witnessed our footwear sales increase thanks to our SuperMoments Retail Lab. From boots to trainers to trainers, they have become the must-have of the Winter 23 season.

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Our new winter footwear collection features unique designs that your customers will love. From classics like Mickey, Minnie and Avengers to new licenses like Bluey and Gabby's Dollhouse. 

Knowledge takes up no room and so that you can advise your customers correctly, we have prepared a Winter 23 footwear training course with all the new products and their technical characteristics. Sandra Ruiz, Talent Store Manager and Director of SuperMoments, reveals them to you in the latest training of our SuperMoments Retail Lab.

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I want to do the training!

And to make it even easier for you, we help you to display winter footwear at your point of sale thanks to these implementations that we have tested in our SuperMoments Retail Lab and that we have now prepared for you.

You are just a click away from discovering them!

2. Sneakers with lights; your star product

What child doesn't love trainers with lights? They are super fun! At Cerdá Group we have developed several designs to make them the star product of your business. The little ones will want to wear their trainers with lights of their favourite character at any time: to go to school, to go to the park, even to go around the house, who knows, they won't want to take them off!


Thanks to our Retail Lab, we know that 65.7% of all sneaker sales in 2022 at SuperMoments will be for sneakers with lights.

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3. The shoes you're going to want in your business

We know how important it is to stay ahead of the trends and offer products that really excite your customers. And we seem to have hit the nail on the head with our character-inspired canvas trainers.


What makes these shoes so special? First of all, their design featuring the most beloved characters.  But that's not the only thing that's made these shoes the second best-selling shoe at SuperMoments. We also offer options with features that add value, such as lights that flash with every step for the little ones in the house. Plus, our soles are available in both TPR and PVC, ensuring comfort and durability with every step.

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3. Warm and comfortable at home

How great it is to be warm and comfortable at home! At Cerdá Group we have the perfect solution for the coldest of the cold. Our slippers are perfect to feel warm and comfortable during the coldest months.

But that's not all, we have created unique designs that will delight both the little ones and the adults in the house thanks to our designs of the most popular characters: Spider-Man, Mickey, Minnie, Batman and many more.

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Why should you include our slippers in your business?

✔️ They are a must-have for the cold season.
✔️ Both children and adults demand them.
✔️ They are an ideal gift item for the Christmas season.

If you are in doubt about which type of slipper to include in your business, in this graph that we have prepared thanks to our SuperMoments Retail Lab, you can see that the slipper that generates the most sales is the half-boot (39.25%), followed by the French slipper (29.5%) and the open slipper (25.1%).



5. To the water, ducks!

Wellies are an item that never go out of fashion. They offer a unique combination of function and style that makes them a must-have in any shop. Here are a few reasons why they're a must-have in your shop:

1. They are ideal for keeping your feet dry on rainy days. 
2. Unlike many fashion trends that can be short-lived, wellies are a timeless product. This means that they are not only a sound investment in the short term, but also have a consistent appeal over the years.
3. They have no age or gender limits.
4. Our wellies are designed with comfort and durability in mind.

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In short, by choosing our Winter 23 footwear collection for your shop or business, you are betting on quality, trend and success - don't miss the opportunity to offer your customers products they will love this winter season! Contact your sales representative today to find out more about our Winter 23 footwear.

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