Tips and Advice Newsletteren

Stationery displays, success stories and profitability

2 October 2023 / per Cerdá Group

Stationery displays are designed to display and organise products such as pens, pencils, notebooks, folders, post-its, paper clips and other items either in packs or sold and presented individually.

Today we will tell you how to get the most out of them through details such as their placement in shops or the stock displayed. Do you want to discover techniques that will help you make your displays irresistible? From Cerdá we are going to give you a few tips.

  1. Be the guide
  2. Fill your displays
  3. Design is important
  4. Get feedback
  5. Differentiate yourself with interaction

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1.  Create an exhibitor map

With displays you can guide the customer's path through the shop and guide their gaze to the products. With a good design you can highlight and promote the sale of a particular item. There are numerous studies that support this theory, and we have also tested it ourselves through our Retail Lab service where we experiment with the actions that we subsequently recommend to you.

2. Stock your shelves

As you draw your mind map for ordering your stationery products, you should also think about how you are going to display them to get the most out of each item. 

Choose products that stand out, either because they are the best sellers, because they are the most attractive characters or because they are on sale. Remember that, although well-placed displays attract attention, you can always enhance the effect with items that already work on their own. The display-product relationship goes both ways by supporting each other. On the other hand, try to vary the stock on display frequently so that customers regularly come to the shop to see what's new and have the feeling of constant discovery.

3. Presentation is key

With the layout and content already in mind, our next recommendation is to choose your displays with these factors in mind. Select eye-catching colours that match your product selection. A good option is to use elements that attract attention for their own sake: images of recognisable characters, for example. In this way, there will be customers who will come to look at the content of the displays, favouring sales. Undoubtedly, the use of images that attract attention will help your displays stand out. Have you ever considered introducing licensed products in your point of sale in order to attract the attention of your consumers?

You will be interested in: Licensed stationery

 

4. Observe

The behaviour of the people who enter your stationery shop can give you a lot of information. If they follow the pattern you had in mind or take different paths. Also identify which displays they stop at the most and the reasons why, whether it is the location or the design. Try to get feedback on the products themselves so that you can rotate and vary them in a way that works best for your business.

 

5. Make the difference

Our last tip, which can set you apart from your competition, is to dedicate a space in your shop to the customer experience. If you sell stationery products, for example, you can dedicate a space for customers to try the products. Invite them to sit down, draw, write,....  

Differentiate yourself, be creative and try to give a twist to the way you present your products. A large part of your sales can come from improving the way you present your products to the customer.

 

Are you ready to guide your customers through colourful displays and highlight products that will help you grow the stationery category at your point of sale? Don't think twice and take the time to design a sales strategy with our 5 keys in mind. If you need advice or think we could help you, we'd love to talk to you!

 

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