When you do it right, there is a lot of business that can be done with back to school (BTS) sales. The trick is to make sure that you are doing it correctly. When you’re looking for back to school promotion ideas, you’ll find that everyone does it just a little bit differently. But, what if you could crack the code to getting all of the business flocking your way? It’s certainly possible, you just need to know where to turn so that you can make full use of this prime time to sell. Take a look at some practical and effective back to school promotion ideas.