They are people who daily upload content to their social networks related to the geek world. They are dedicated to conducting video analysis of the best products, playing their favorite video games and commenting on events all in an entertaining way to captivate their followers.
Geek culture is everywhere these days, and everyone loves to interact with geek celebrities. This happened due to the large role of geek influencers, who always stay in touch with their fans and bring them interesting things. Billions of people browse social media and the Internet every day. With these numbers, you can see why most companies are now turning to the Internet for marketing.
Top 10 influencers of geek products in Europe
This is a list of the most influential geek people in Europe, and they have millions of social media followers and a potential audience to advertise products. Fans follow their stories, hashtags, trends, and posts. So, if you want to advertise your product, try to attract these potential influencers for promising results.
Myth or TSM Myth, is an American Twitch streamer and professional Fortnite Battle Royale player. As of December 2020, he is among the most popular streamers on Twitch with more than 7 million followers and more than 127 million views.
Razer Inc. (stylized as RΛZΞR) is a global video game hardware manufacturing company with more than 6’7 millions of followers. According to the Razer Brochure, Razer has "built the largest global ecosystem of games hardware, software and services ".
Comic book artist known for his viral documented illustrations of his daily life with his wife, Maya. His charming and hilarious comics have earned him more than 5 million followers on Instagram, and he has been featured in posts like the Huffington Post.
Marisha Ray is an American voice actress, host, and producer. She is best known for her roles as herself, as well as her characters Keyleth and Beauregard, on the Dungeons & Dragons web series Critical Role. She has around 300k followers.
Comic artist and graphic artist with more than 80k followers.
You can find more about it on Starngage.com.
What benefits can collaborating with these influencers bring?
Influencers have built relationships, credibility, and trust with their fans. People respect their content and recommendations. By sharing content from an influencer, you'll soon grab their attention, and they'll start sharing yours, offering your message to an actively engaged audience.
Enriches Your Content Strategy
Influential content sharing can help fill the gaps in your own content schedule. This works well in situations where you run out of content ideas or just need quality content to post on your social pages.
Builds Brand Awareness
As noted, influencer marketing can dramatically expand your reach and online positioning. Social media users will begin to learn more about your brand, your story, who you are, and the solutions you offer.
Delivers Amazing Value to Your Audience
At the core of inbound marketing is delivering content that educates, solves problems, and inspires your intended audience. Influencer marketing embraces this concept because influencers are already in tune with the needs of the people they serve.
Creates successful partnerships
Communication and interaction with an influencer can be the beginning of a lasting relationship. When you are in the long run, you never know how these bonds might end.
One of the best things about raising awareness and focus on influencer marketing is that marketers and brands are becoming more targeted in their efforts. Greater emphasis on metrics, audience relevance, and more standardized practices for results will all come to naught sooner or later.
As smaller influencers become more recognizable by agencies representing brands, there will be more opportunities for everyone to co-create and collaborate. At Cerdá we help you to be up to date on all digital trends.
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