What are geek influencers?
They are people who daily upload content to their social networks related to the geek world. They are dedicated to conducting video analysis of the best products, playing their favorite video games and commenting on events all in an entertaining way to captivate their followers.
Geek culture is everywhere these days, and everyone loves to interact with geek celebrities. This happened due to the large role of geek influencers, who always stay in touch with their fans and bring them interesting things. Billions of people browse social media and the Internet every day. With these numbers, you can see why most companies are now turning to the Internet for marketing.
Top 10 influencers of geek products in Europe
This is a list of the most influential geek people in Europe, and they have millions of social media followers and a potential audience to advertise products. Fans follow their stories, hashtags, trends, and posts. So, if you want to advertise your product, try to attract these potential influencers for promising results.
- Myth @tsm_myth
Myth or TSM Myth, is an American Twitch streamer and professional Fortnite Battle Royale player. As of December 2020, he is among the most popular streamers on Twitch with more than 7 million followers and more than 127 million views.
- RΛZΞR @razer
Razer Inc. (stylized as RΛZΞR) is a global video game hardware manufacturing company with more than 6’7 millions of followers. According to the Razer Brochure, Razer has "built the largest global ecosystem of games hardware, software and services ".
- YEHUDA DeVIR OFFICIAL @jude_devir
Comic book artist known for his viral documented illustrations of his daily life with his wife, Maya. His charming and hilarious comics have earned him more than 5 million followers on Instagram, and he has been featured in posts like the Huffington Post.
- Crunchyroll @crunchyroll
It is an American distribution, publishing, production and licensing company focused on the transmission of anime, manga and drama. The account has around 3.5 million followers.
Funko is a toy company in the United States, famous mainly for its collectible vinyl figures in the form of bobbleheads. The company has more than 2.5 million followers.
- Felicia Day @feliciaday
Kathryn Felicia Day 1, better known as Felicia Day, is an American actress and internet personality. She has around 1.5 million followers.
- Marisha Ray @Marisha_Ray
Marisha Ray is an American voice actress, host, and producer. She is best known for her roles as herself, as well as her characters Keyleth and Beauregard, on the Dungeons & Dragons web series Critical Role. She has around 300k followers.
- El Profeta @diarioelprofeta
The Daily Prophet is a virtual newspaper that collects all the news that occurs related to Harry Potter. This account has around 300k followers.
- TruffleShuffle @truffleshufflecom
Online store that sells awesome T-Shirts, gifts and accessories. Inspired by the best old school and cult TV, movies, games, music and more! It has more than 100k followers.
10.Oscar Martin @_oscar_martin_
Comic artist and graphic artist with more than 80k followers.
You can find more about it on Starngage.com.
What benefits can collaborating with these influencers bring?
Influencers have built relationships, credibility, and trust with their fans. People respect their content and recommendations. By sharing content from an influencer, you'll soon grab their attention, and they'll start sharing yours, offering your message to an actively engaged audience.
Enriches Your Content Strategy
Influential content sharing can help fill the gaps in your own content schedule. This works well in situations where you run out of content ideas or just need quality content to post on your social pages.
Builds Brand Awareness
As noted, influencer marketing can dramatically expand your reach and online positioning. Social media users will begin to learn more about your brand, your story, who you are, and the solutions you offer.
Delivers Amazing Value to Your Audience
At the core of inbound marketing is delivering content that educates, solves problems, and inspires your intended audience. Influencer marketing embraces this concept because influencers are already in tune with the needs of the people they serve.
Creates successful partnerships
Communication and interaction with an influencer can be the beginning of a lasting relationship. When you are in the long run, you never know how these bonds might end.
You may be interested in: Advantages and disadvantages of influencers in the licensing sector
One of the best things about raising awareness and focus on influencer marketing is that marketers and brands are becoming more targeted in their efforts. Greater emphasis on metrics, audience relevance, and more standardized practices for results will all come to naught sooner or later.
As smaller influencers become more recognizable by agencies representing brands, there will be more opportunities for everyone to co-create and collaborate. At Cerdá we help you to be up to date on all digital trends.