--- title: "Social media marketing: trends that your store must know" description: Discover all the Social media marketing trends that your store must know to be up to date. image: https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERDA%CC%81_Image_blog_header%20%20-Mar-18-2021-11-43-23-92-AM-1.png --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/social-media-marketing-trends-?hsLang=es) - [EN](https://blog.cerdagroup.com/en/social-media-marketing-trends-?hsLang=en) - [IT](https://blog.cerdagroup.com/en/social-media-marketing-trends-?hsLang=it) - [FR](https://blog.cerdagroup.com/en/social-media-marketing-trends-?hsLang=fr) [Point of Sale](https://blog.cerdagroup.com/en/tag/point-of-sale) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) # Social media marketing: trends that your store must know 18 March 2021 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERDA%CC%81_Image_blog_header%20%20-Mar-18-2021-11-43-23-92-AM-1.png)   **Every organization or store must be up to date** and use these significant technological advances like **Reddit or social networks like Facebook**. Still not convinced to use an excellent **Social Media Marketing campaign** for your store? From [**Cerdá**](https://www.cerdagroup.com/en/)we help you align your store with the new trends.   ## **Social media marketing in the retail sector**   Being updated in our business is no longer an option, the world is changing faster and faster and your store has to be up-to-date so as not to be left behind. At [**Cerdá**](https://www.cerdagroup.com/en/) we bring you the trends that are revolutionizing the retail sector and de digital trends your store must have into account.    ### 1. Influencers and reviews   Everyone knows the **sponsorship** system for events, commercials on TV shows, or radio advertising. However, it has changed since platforms such as **YouTube or Instagram** began to create communities around some users who gained **prestige for the content they publish**. These **Influencers are users of a social network** with hundreds or thousands of followers, and the public sees them as a kind of authority. Also, t**hey can change people's perspective towards a product/ideology/service**, and it is the best way to carry out **a personalized advertising campaign.** The store should only contact them, deliver products and wait for a **review or an unboxing.**   *You may be interested in:* [***Advantages and disadvantages of influencers in the licensing sector***](https://blog.cerdagroup.com/advantages-disadvantages-influencers-licensing-sector)   ### 2. Stores with their own community   Like influencers, many stores can **create their community** to **streamline and improve customer service** or **make sales through various digital platforms**. Users like quality content that may be useful to them, promotions, memes (jokes), testimonials from other satisfied customers, and the organization's **interaction with them.** In this case, a store must have an excellent **community manager** who optimally **manages the social networks**. Also, they must **train their employees to use these digital platforms to make sales.**   *You may be interested in this post:* [***Tips for maintaining an active community on social media***](https://blog.cerdagroup.com/tips-maintaining-active-community-on-social-media)   ### 3. Live Streams every week   The most important thing for a store is that everyone knows it, and there is nothing better for that than doing **weekly live streams to offer weekly updates, offers, promotions, and giveaways.** Yes, live streams can sometimes seem a bit empty, but everything improves as long as the **store interacts with people and does a good advertising campaign** for some of its posts on Instagram or YouTube. Why **live streams**? The world has been paralyzed because of COVID-19, and most people have become used to using video conferencing on **Zoom or Skype**. That is why the best way for your audience to see you is through the tool everyone uses.   ### 4. Social media marketing strategies to increase ROI   The **ROI (Return on Investment)** is the factor or condition that measures the profitability of an investment and analyzes the **cost-benefit of the actions taken throughout the investment**. In social media, the ROI from ad campaigns can be incredibly high if done right. One strategy that **improves ROI is redirecting social media traffic to the store's website, generating sales, gaining a larger audience, and getting better search engine rankings (SEO).**   *You may be interested in the post about :* [***Best social media strategies for your store***](https://blog.cerdagroup.com/best-social-media-strategies-store)   ### 5. Giveaways is the key   Many users implemented the **raffle system** to gain followers for a social media account a few years ago, and prizes can range from free products to cash. **If what matters is to obtain followers,** the best option is to **carry out an advertising campaign** for a publication that says "Sweepstakes" and say that **the conditions are:** - - **Tag 3 friends.** - - **Use some specific # That is part of the instructions.** - - **Follow the store account** - - **Follow other X accounts** (only if they have a commercial agreement, but they must be a **maximum of 2**) The most recommended is that it be an **international giveaway** so that the number of followers will be more significant, and the **ROI continues to increase**.   ### 6. Take advantage of current trends on social media marketing   Social network users want to consume current **content of relevance**, but it can **not be sensationalist or clickbait**. Also, it should be coupled with the moral values ​​that are handled today. If you don't want to lose followers, **try**: - - **Don't use fake posts.** - **Do not advertise much to other pages of the social network.** - **Do not give manipulated or misleading Reviews**. - **Avoid controversy** and maintain a neutral state in political situations. - **Be careful with the content** of the account. - **Do not plagiarize.** -   If you follow all these steps, you will use all the content circulating on the internet without fear of disturbing users. Also, you will provide quality information, **make users identify with the store, and generate many conversions in a short time**. However, t**ake care of the sources of your data and apply Benchmarking to get ideas.**   **[![New Call-to-action](https://no-cache.hubspot.com/cta/default/3931735/2b982fd9-d467-4c14-95e2-f9e42de7602b.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/2b982fd9-d467-4c14-95e2-f9e42de7602b)**   [Point of Sale](https://blog.cerdagroup.com/en/tag/point-of-sale) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)](http://www.facebook.com/share.php?u=https://blog.cerdagroup.com/en/social-media-marketing-trends-&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/twitter_black.png)](http://twitter.com/intent/tweet?status=https://blog.cerdagroup.com/en/social-media-marketing-trends-&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)](https://plus.google.com/share?url=https://blog.cerdagroup.com/en/social-media-marketing-trends-&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/pinterest_black.png)](http://pinterest.com/pin/create/bookmarklet/?media=https://3931735.fs1.hubspotusercontent-na1.net/hubfs/3931735/Imported_Blog_Media/CERDA%CC%81_Image_blog_header%20%20-Mar-18-2021-11-43-23-92-AM-1.png&url=https://blog.cerdagroup.com/en/social-media-marketing-trends-&is_video=false&description=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.cerdagroup.com/en/social-media-marketing-trends-&title=&source=https://blog.cerdagroup.com/en/social-media-marketing-trends-) ##### [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) Previous ##### [Top 10 influencers of geek product](https://blog.cerdagroup.com/en/top-10-influencers-geek-) Next ##### [Are you looking for a trusted licensed product wholesaler? 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