With 18.54% of total sales and 12.98% respectively, Minnie and Spiderman generated 32% of total sales in our Retail Lab SuperMoments in 2021.
They are followed in the Top 6 by Frozen, Mickey, Avengers and Harry Potter.
95% of purchasing decisions are made by our emotions. According to a study by FastCompany, the fact that we make decisions after a cold reflection is a myth. Our emotions are always there and always end up influencing what we do. Emotions are what really drive buying behaviour and also decision-making in general.
Although there is a list of logical reasons why we buy a product, the reality is that the emotional part is always there, influencing the final decision. That's why we are more likely to end up buying a product or brand that we feel an emotional connection to.
When you think about giving a gift, you are undoubtedly looking to excite that special person. Our colleague Sandra Ruiz, Store and Talent Manager at SuperMoments, tells you how we apply special character implementations in our Retail Lab to help people feel satisfied with their choice.
To help you highlight the Top 6 characters on your shelf, we designed specific implementation modules for each one.
In this case, we grouped all the Minnie items and all the Spiderman items together in the same place so that:
With SuperMoments Retail Lab you have at your disposal the communication materials and promotions for your customers to identify the products, discover the offers and recognise the qualities and characteristics of the star products for this summer.
And also remember that if you are a Cerdá customer, you have at your disposal all the graphics, references of the products we use in our implementations and other resources and tools for you to optimise your point of sale by accessing your customer area.