More than ever, sellers are building and improving their e-commerce businesses to reach customers where they are.
While it may seem like everything in e-commerce is evolving, we've narrowed it down to the top trends that will drive your e-commerce store's growth in the months and years to come.
At Cerdá we have also had to adapt to these changes over the years. To help you improve the popularity of your e-commerce and strengthen its growth day by day, we have made a list of the actions you should take to achieve it.
You may be interested in reading: Tips to improve your e commerce popularity
Collaboration with influential people is a must
Whether they have posted on Instagram, Facebook, have a blog or create content on YouTube, influencers gain a large following by staying on top of trends and discussing trending topics.
An influencer who has established an online relationship with your target audience can use their reach to promote your business. Influencers' trend will continue to rise in the next few years, and you can collaborate with potential influencers of your niche to get more traffic and sales.
Keep reading more about influencer marketing: How to use influencer marketing in your e-commerce
Experiment with chatbots and chat commerce
One way to solve the personalization problem of your e-commerce store is to use chatbots. While chatbots have limitations on how specific they can be, they can provide quick and easy answers to consumer questions.
And they also provide many business benefits; and can save money, time and build trust.
Search engine optimization
There is no point in investing money in digital sales if you cannot attract anyone to your site. Ads and social media can drive traffic, but at the end of the day, most sellers still owe a search engine algorithm.
A SEO strategy is the key factor to help strengthen the growth of your e commerce. Business directory submissions, local SEO, and positive reviews can tell Google that your e-commerce business provides great products and great service to your customers, and this has helped you improve your search engine rankings and therefore increase sales.
If you want to know more about SEO strategy you may be interested in: What does SEO strategy mean and how to apply it in my store?
Smart ads with retargeting are effective
Retargeting is an advertising strategy designed to attract consumers who have interacted with your website. By using cookies, you can show your product ads to these customers when they visit social media platforms such as Youtube, Snapchat, Facebook, search engines, and other sites. Retargeting keeps your brand in the spotlight and encourages consumers to return to your online store.
Here are examples of how you can target your ads:
- A customer who has viewed a specific product category may be shown ads for products in that niche.
- A customer who has shopped a product may be shown an ad for a related product.
- A customer who added a product to their cart but did not complete the checkout may be shown a discount or free shipping ad.
- A customer who has viewed a product, but has not added it to the cart, may be shown an ad for this particular product.
- You can also change targeting based on how long the customer has been on your site, focusing on those customers who spent time searching your site and excluding those who left after a few seconds.
Video marketing is not new, but it is growing. According to the Cisco Visual Networking Index, in 2021, 80% of internet traffic will be video-based. Many clothing retailers are now combining product photos with short videos of models wearing the apparel, which not only drives sales but also makes shoppers feel more confident in their purchases and less surprised at the results.
You can add eye-catchy 3D photos and videos of your products to get the attention of your audience. For now, anyone can take advantage of the free marketing opportunities offered by Instagram Live, Live streaming, Facebook Live, and Snapchat. However, the next step could be video marketing using artificial intelligence.
Take al look to: Youtube for your e-commerce
Add Licensed Products
Licensed products can help grow your e-commerce store and in addition to helping you increase the profit margin of your store.
By selling licensed products, you can gain more access to potential customers and increase your revenue and trust. The potential buyer is actually becoming a large audience that focuses on licensed products.
Understanding the latest retail trends, consumer expectations, design, and technology trends is essential to unleashing the potential of your ability to build brand loyalty and attract new customers. Trust Cerdá and start growing your e-commerce!