--- title: Youtube for your e-commerce, create your strategy! description: Defining a strategy on your YouTube channel will help you get more traffic and positioning in your e-commerce. Discover how to do it with Cerdá! image: https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81_Image_Header%201024x545-18-1.png --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy?hsLang=es) - [EN](https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy?hsLang=en) - [IT](https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy?hsLang=it) - [FR](https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy?hsLang=fr) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) # Youtube for your e-commerce, create your strategy! 17 December 2019 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81_Image_Header%201024x545-18-1.png) ## **YouTube: the most valued social networks** [Youtube](https://www.youtube.com/?gl=ES&hl=es) is one of the **main social networks that are used in the world** with a high potential that you should **not lose sight of when creating an online strategy** for your e-commerce. In general, it is the website where videos of all kinds are shared, from movie trailers, music videos, video blogs, television programs ... etc. It is considered a social network because as a user you can register and create a profile or channel to share videos, which can be viewed by other users. Also, when you have a YouTube channel you can subscribe to others; share videos; put "like"; make comments and respond to those who comment on your videos. YouTube is among the **most valued social networks** and is used by 69% of users. As for the activities that are carried out on the networks, secondly, with 56%, it is placed to watch videos and listen to music, and Internet users do it through YouTube and Spotify, in addition, 28% follow influencers through YouTube. This network is visited, above all, through the computer, 57%, and on the tablet, 60%. It is the **“most transversal social network between ‘Millennials’**, 74%, **and ‘Generation Z’**, 75%, the latter use it in second place after Instagram to follow influencers. The figures demonstrate the impact that YouTube has among social network users, a fact that will guide you when selecting it within your strategy. ## **Why use YouTube in your e-commerce strategy?** YouTube w**as acquired by Google in 2006 and is the second most powerful search engine in the world.** Cisco Systems has developed the guide 'Cisco Visual Networking Index: Forecast and Methodology, 2016-2021' in which it is highlighted that Internet video traffic will grow four times between 2016 and 2021. In addition, “live video on the Internet will represent 13% of Internet video traffic by 2021 ”and will grow 15 times between 2016 and 2021. **In 2020 the video will represent 86% of total traffic** and each individual will need 5 million years to view the videos that have been generated per month in 2021. A very relevant fact to keep in mind is that when a user visits a web page there is a **64% probability that he will buy a product if he has seen a video before.** When you create videos and share them on your YouTube channel you will get traffic and e-commerce positioning, because they are **very easy to share and become viral**. In addition, through quality content you will be creating brand value and you can show all your products so that potential customers know you. They are **very important actions** within your strategy that will help you increase sales.       ## **How to create a YouTube strategy for your e-commerce** #### **Create a YouTube Channel** In order to have your own YouTube channel you need to have a Google account or gmail that will allow you to log in. From there you can customize your profile with the company logo, a header image and a small description. Before filling out these sections, it is important to **think carefully about what you are going to put** because it is what will identify you, it will be your business card so that you know your brand. Then you must verify the channel to optimize it and change the URL that YouTube offers you, for one that best identifies your e-commerce, that is, that bears the name of the company. **On the website of your e-commerce you must put a YouTube widget** to facilitate access to your videos and create traffic. #### **Enter valuable content in videos** Platforms such as YouTube, Facebook or Instagram **reward live content and favor SEO** and positioning. It is necessary that you take care of the videos you publish and the content must be of quality because it will define you as a brand, you will make your products known to attract customers and increase sales. We always advise you to surround yourself with professionals who will help you offer a quality image, with valuable content that represents your brand and your products. Among the types of videos that you can create in your e-commerce strategy you can choose according to your strategy between: - **Tutorials or product demonstrations**: in these videos you can show how a particular item is used, the functionalities it has and its characteristics, we refer to the materials, sizes, colors etc. - **Corporate:** in these videos you can show the values of the company, a strategy that will allow you to approach the potential client and humanize the brand. - **Customer testimonials:** customer experience with your products will give future customers a lot of confidence and will favor the purchase. - **Ads:** this format is very visual and a great tool to publicize your e-commerce.   ![CERDÁ_Image_blog_post 730x300 (6)-5](https://blog.cerdagroup.com/hs-fs/hubfs/Imported_Blog_Media/CERD%C3%81_Image_blog_post%20730x300%20(6)-5-1.png?width=730&name=CERD%C3%81_Image_blog_post%20730x300%20(6)-5-1.png) #### **Optimize videos from your YouTube channel** YouTube is a great positioning tool because it is the second most important search engine in the world. In addition, it is the social network of videos and Google positions them above other results. Every time you publish a video on your YouTube channel you are favoring to attract traffic to your e-commerce. You must take good care of this point and optimize the positioning of your videos by following these steps: - **Use the keywords that interest you** most for that video and use them in the headline, description and tag. - **Descriptions are very important** because they are what robots read on YouTube to categorize videos. - **Use tags** that will include the video in the correct topic so that potential customers can find you. - **Annotations increase traffic and visits** because they give users more information about the video. - The **thumbnails** that are used to present the video must be representative of the content, in this way we help users want to view it. Having a strategy on your YouTube Channel is very important because **every time a user is watching a video of your brand you get more traffic** and get search engine optimization so that it helps you make your e-commerce profitable. Previously it is important that you **define the objectives you want to achieve**, and create a strategy that is in line with that of the other social networks and that of your website. All together is what will make your e-commerce succeed. In [**Cerdá**](https://www.cerdagroup.com/en/), we use this strategy to increase traffic and visits. We can help you make your e-commerce grow. Follow us and discover more useful tips to improve your business.    [![Click me](https://no-cache.hubspot.com/cta/default/3931735/690d2975-fe5a-46f9-99e4-c8ad1fd0830d.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/690d2975-fe5a-46f9-99e4-c8ad1fd0830d)   [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)](http://www.facebook.com/share.php?u=https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/twitter_black.png)](http://twitter.com/intent/tweet?status=https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)](https://plus.google.com/share?url=https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/pinterest_black.png)](http://pinterest.com/pin/create/bookmarklet/?media=https://3931735.fs1.hubspotusercontent-na1.net/hubfs/3931735/Imported_Blog_Media/CERD%C3%81_Image_Header%201024x545-18-1.png&url=https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy&is_video=false&description=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy&title=&source=https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy) ##### [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) Previous ##### [Summer shoes for kids. Discover the 2020 trends!](https://blog.cerdagroup.com/en/summer-shoes-for-kids) Next ##### [Discover our new purse collection!](https://blog.cerdagroup.com/en/new-purse-collection) ### YOU WILL ALSO LIKE #### 2026 Releases: The Best of Paramount, Universal, and Disney Movies and TV Series 17 December 2019 / per Cerdá Group #### Harness the power of Social Media this Black Friday 17 December 2019 / per Cerdá Group #### Leverage Demand: Business Opportunities with Popular Character Licenses 17 December 2019 / per Cerdá Group #### 2025 Film and TV Premieres: The Best of Paramount, Universal, and Disney 17 December 2019 / per Cerdá Group ### Who we are? ![About me](https://blog.cerdagroup.com/hubfs/BLOG/images/Quienes_somos_Blog.jpg) At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family! ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (46)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (25)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (24)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (234)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) see all [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419) ### TOP ARTICLES - #### [![The perfect Summer Bath Collection for all audiences](https://blog.cerdagroup.com/hubfs/Copia%20de%20Im%C3%A1genes%20blog.png) The perfect Summer Bath Collection for all audiences 27 February 2026](https://blog.cerdagroup.com/en/toallas-con-licencias-la-colección-perfecta-para-todos) - #### [![Cerdá, reconocida como Great Place to Work por segundo año consecutivo](https://blog.cerdagroup.com/hubfs/Podcast.png) Cerdá, reconocida como Great Place to Work por segundo año consecutivo 8 May 2026](https://blog.cerdagroup.com/en/cerdá-reconocida-como-great-place-to-work-por-segundo-año-consecutivo) - #### [![Cerdá Group at Cosmoprof 2026: trends, innovation and licenses shaping the future of the beauty sector](https://blog.cerdagroup.com/hubfs/cosmoprof.png) Cerdá Group at Cosmoprof 2026: trends, innovation and licenses shaping the future of the beauty sector 14 April 2026](https://blog.cerdagroup.com/en/cerdá-group-en-cosmoprof-2026-tendencias-innovación-y-licencias-que-marcan-el-futuro-del-sector-beauty) ### SUBSCRIBE #### SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! ### FOLLOW US [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)GOOGLE PLUS](https://plus.google.com/111508510765302553047) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_black.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_black.png)ISSUU](https://issuu.com/artesaniacerda) ### Top Articles - #### [![Iconic licences, global trends: the DNA of Summer 27 at Cerdá](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2026/BLOG/junio/ss27.png) Iconic licences, global trends: the DNA of Summer 27 at Cerdá 6 July 2026](https://blog.cerdagroup.com/en/licencias-icónicas-tendencias-globales-el-adn-de-summer-27-en-cerdá) - #### [![Cerdá Group and Projecte Trèvol: commitment to labour inclusion and equal opportunities](https://blog.cerdagroup.com/hubfs/Portada-1.png) Cerdá Group and Projecte Trèvol: commitment to labour inclusion and equal opportunities 6 July 2026](https://blog.cerdagroup.com/en/cerdá-group-y-projecte-trèvol-compromiso-con-la-inclusión-laboral-y-la-igualdad-de-oportunidades) - #### [![Our brand, recognised as a Licensed Brand by Licencias Actualidad](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2026/BLOG/mayo/Im%C3%A1genes%20blog.png) Our brand, recognised as a Licensed Brand by Licencias Actualidad 13 May 2026](https://blog.cerdagroup.com/en/nuestra-marca-reconocida-como-marca-licenciada-por-licencias-actualidad) ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (46)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (25)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (24)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (234)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) SEE ALL SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_grey.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_grey.png)INSTAGRAM](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_grey.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_grey.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_grey.png)ISSUU](https://issuu.com/artesaniacerda) @ 2026 - Cerdá Group. All Right Reserved. ``@ 2026 - Cerdá Group. All Right Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cerdá Group", "url" : "https://blog.cerdagroup.com/en/author/cerdá-group" }, "dateModified" : "2022-09-13T12:34:52.977Z", "datePublished" : "2019-12-17T23:00:00.000Z", "headline" : "Youtube for your e-commerce, create your strategy!", "image" : [ "https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81_Image_Header%201024x545-18-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.cerdagroup.com/en/youtube-for-e-commerce-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.cerdagroup.com/hubfs/Logo_negro.png" }, "name" : "ARTESANIA CERDA, S.L." } } ```