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Boost your business growth with recognised brand licences

15 May 2024 / per Cerdá Group

In today's business world, standing out from the competition is critical to growth and expansion. An effective strategy to achieve this goal is to harness the power of recognised brand licenses. At Cerdá Group, we understand the importance of offering 100% licensed products that not only satisfy our customers, but also drive business growth.

    1. Business growth through recognised brand licences
    2. The 100% licensed products your business needs
    3. The top characters


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1. Business growth through recognised brand licences

Recognised brand licences offer a number of advantages for companies looking to expand in the marketplace. First, by partnering with well-known brands, companies can capitalise on consumer loyalty and recognition of those brands. This not only increases product visibility, but also builds trust among customers.

In addition, working with recognised brand licenses opens doors to new market opportunities. Recognised brands often have a loyal fan base and passionate followers who are eager to purchase products related to their favourite characters. By offering licensed products, companies can reach these specific market segments and increase their potential customer base.

Another key advantage of working with recognised brand licenses is the ability to differentiate in a saturated market. In an environment where competition is fierce, having unique, 100% licensed products can make all the difference. These allow companies to offer products that are not available elsewhere, giving them a significant competitive advantage.

2. The 100% licensed products your business needs

Now that you know why it is important for your business to have 100% licensed products, you may be wondering what products we can offer you.

Mickey Backpack
Stitch products
Frozen Backpack



At Cerdá Group we develop products for both adults and children of the most popular characters of the moment, and also for pets! From classics like Mickey, Minnie, Star Wars and Marvel, to new licenses that are coming on strong like Wednesday, Lotso and Cheshire. And collections that extend throughout the year with swimwear, clothing, hats, sunglasses and many other products for the summer season. Backpacks for different age targets and school accessories for Back to School. As well as textiles, footwear and many more items for the winter.

3. The top characters

If you are considering implementing a brand licensing strategy in your shop but you are not sure which characters to introduce, don't worry! At Cerdá Group, we not only distribute 100% licensed products, but we also advise you on market trends.

Thanks to our SuperMoments Retail Lab, we have a unique insight into which characters are trending in the current market. According to our data, the most popular character among children is Minnie Mouse. The charming little mouse has endeared herself to the little ones and continues to be a guaranteed hit in any shop.

 

In second place, we find Harry Potter, who has become a must-have for any retailer. With the announcement of the new series, the magical Harry Potter universe has gained even more momentum, appealing to a wide audience of all ages.

 

And thirdly, we cannot overlook Spider-Man. The iconic arachnid superhero transcends generations and continues to be one of the most popular characters on the market.

 



Want to find out which other characters are best sellers?
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10 CHILDREN'S CHARACTERS THAT ARE IN FASHION AND MAKING AN IMPACT


Now that you've discovered how a brand licensing strategy can help you increase your business sales, attract new customers and differentiate yourself in a competitive market, what are you waiting for to take advantage of this opportunity?

At Cerdá Group, we're here to help you every step of the way. With our wide selection of 100% licensed products and our commitment to quality and customer satisfaction, we can be your partner in this exciting business venture.

All set to discover the magic of 100% licensed merchandise first hand?

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