Cerdá products Tips and Advice Newsletteren

Importing clothes for sale, what to look out for?

22 May 2023 / per Cerdá Group

Importing clothes for sale is an interesting option for many businesses due to the fact that prices in other countries are generally very competitive. The "problem" is that everyone who wants to sell imported clothing wholesale is not aware of everything they need to take into account. Keep reading this post because we will tell you all about it!

1.  Effort and dedication; the keys to success
2. Competition and market knowledge
3. Licensed products your differential value
4. Cerdá Licensed Products

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1.  Effort and dedication; the keys to success

Importing wholesale clothing can be a profitable business, but it is important to keep in mind that it requires a lot of effort and dedication. The first thing to do is to know the market, how to get started and how to find good opportunities.

Before deciding on a specific product, learn as much as you can about it. Do your research, talk to other people who have experience in this type of business to make sure you have all the bases covered when starting your own import venture. And never forget that effort and dedication are the keys to success.

You may be interested in: Is importing backpacks a good option?

2.  Competition and market knowledge

More and more businesses are turning to imported clothing to sell.  In order to survive and continue to grow, you need to keep your competition in your sights: see what products they sell, their prices, the way they communicate, who their customers are... When you have done this research, focus on finding what makes you different from them, whether it is a product or a service. Keep in mind that everything influences a customer's perception of you: 

- Price: If your price is too high, customers will not buy it because they will think that acquiring it at that price would be too expensive for their budget. On the other hand, if the price is too low, they might think that what they are getting is not worth it, as there might be better options available at lower prices (and perhaps even higher quality).

- Quality: Considering the quality of products when importing wholesale clothing is essential to ensure customer satisfaction, build a good brand reputation, get an adequate return on investment and be competitive in the market.

3. Licensed products your differential value

Have you ever heard of licensed products? They are those that have obtained the rights to use a brand, character, image, logo or other element protected by intellectual property rights. Yes, yes... a Mickey Mouse T-shirt is an example of a licensed product.

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This type of product can help you differentiate yourself from your competition for a number of reasons:

1. Brand recognition: These are often associated with popular and recognised brands or characters. By offering licensed products, you are leveraging existing brand recognition and the emotional attachment consumers have to those characters or brands.

2. Exclusivity and differentiation: Licensed products are often exclusive and not available everywhere. This can create a sense of exclusivity for customers and make your business stand out from the competition. 

3. Quality and trust: They usually meet high quality standards, as licensee brands tend to protect their reputation and would not allow their products to be associated with low quality products. This builds trust with customers, as they know they are buying authentic, quality products backed by the licensee brand.

4. Cerdá licensed products

If you are looking to enter the world of imported clothing to sell, including in your point of sale articles that provide differentiation, we are your best option.

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At Cerdá Group we have an infinity of licensed multitarget products of the characters of the moment: Mickey, Spider-Man, Frozen, Gabby’s Dollhouse, Bluey, Harry Potter… Moreover, it doesn't matter the season of the year because we develop collections for spring-summer, back to school and winter. 

Let licensed products take your business to the next level! For more information about our products, please contact us here.

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