Clothing shop displays are a great unknown. These elements are much more than simple supports for displaying items; they are an effective way of capturing the attention of customers. In this post, you will discover 5 tips to get the most out of display stands and make the most of their potential in your business. Shall we get started?
1. Organise your products
2. Highlight your star products
3. Unleash your creativity
4. Place them in hot spots
5. Keep your display up to date
Clothing shop displays give you the opportunity to organise and distribute your products strategically. Consider grouping items by category, colour or style to make it easier for your customers to browse. Also, make sure that products are clearly visible and accessible so that customers can browse through them without difficulty.
You can even use the displays to mark the route you want your customers to take through the shop!
Use displays to highlight featured products or special promotions. Place these items in strategic locations, such as in the centre of the display or at eye level, to capture customers' attention. Displays can also be used to showcase new launches or exclusive products, generating additional interest.
In our case, we have designed displays to highlight product categories, such as our For Fan Pets collection of licensed pet products. And because at Cerdá we know that backpacks are the star product for the back-to-school season, we have developed display solutions to make them stand out at all points of sale.
In addition, in our catalogue you can find displays for different product categories. From socks, swimwear, hats, footwear, sunglasses to beauty, put them to the test in your shop!
Don't be afraid to be creative! Use them to present your products in a visually appealing way. Play with height, use mannequins or display products at different angles to create an eye-catching and unique environment. A creative presentation can pique customers' interest and increase the chances of a sale.
You're going to love it: What you can't see, doesn't sell. Make the most of the space in your shop.
Before getting down to work, analyse where the hot spots are in your business. For example, you can include a cash register display with products that increase the average purchase ticket. ¡The products Beauty and accessories are perfect for this!
Don't let your displays become monotonous. Keep your customers fresh and interested by rotating and updating the products on display. This will give them a reason to visit your shop regularly, as they will always find something new and exciting.
Let us advise you so that we can tell you each season which references should not be missing in your point of sale. We have more than 35 years of experience in the licensing sector and we are up to date with the latest market trends.
Were you getting the most out of clothing shop displays? Make the most of them by arranging and distributing your products strategically, highlighting the most important items, being creative in presentation, placing them in hot spots and regularly rotating the products on display. Now it's your turn! Now you can put what you have learned into practice.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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