Retail Retail Lab Tips and Advice
17 August 2022 / per Cerdá Group
Space and product management strategies applied at your store have a direct impact on your sales. Knowing how to get the most out of every square metre of your shop is crucial to raise the profitability of your business. At SuperMoments Retail Lab we have experimented with different ways of placing the product to attract customers inside the shop. And not only that! We have made them spend more time in the shop. The more time your customers spends in your store, the higher the chances of a sale by 20-30%.
IN THIS POST YOU WILL FIND:
- The shop window, your great ally.
As a retailer, your number one concern is to make the most of the space in your point of sale so that your products stand out and are noticed by your customers.
Backpacks, pyjamas, cuddly toys, shoes? How do you place such different products in your shop so that they attract the attention of your customers? Before we get into the subject, let's see how to get them to enter your shop. Because you can have the most beautiful shop in the world but if you can't get customers in the door it won't do any good.
You may be interested in: 7 ideas for decorating your summer window display
Three basic requirements to take into account when setting up your shop window:
Remember to change the window display from time to time, so that your customers notice changes and want to come back to your shop to discover what's new.
Knowing your customer, observing how they move around your shop and which products they like best are some of the key aspects to take into account when developing the customer journey through your shelves.
Did you know that when you enter a shop you naturally tend to start moving in a counter-clockwise direction on the right-hand side? Well, that's just the way it is. Numerous psychological studies indicate this. When we enter a shop, the almost instinctive gesture of entering from the right, whenever is possible, is fulfilled in 90% of the cases.
Get your customers complete the journey into your shop by applying these tips:
Knowing which areas of your store are hot or cold spots depend mainly on the behaviour of your customers. See where they spend more time, which areas they visit most, which products they look for and buy most often. It is also very important to identify which areas receive less attention, are hidden or are not visited by the customer.
Once you have observed the behaviour of your customers, it is time to generate your own map of areas to get the most out of the space in your shop when it comes to making the different implementations
Have you read this?: More Retail Lab implementations
In each of the SuperMoments shops we have developed a lay-out map to place the right products in each of the areas. Because knowing the habits of the customers and their behaviour inside the shop helps you to make the right implementations in the right space and make the most of the promotions and novelties.
Sandra Ruiz, Store and Talent Manager of Supermoments explains some of the most important distribution techniques in this video. Remember to activate the subtitles in YouTube :)
Follow these steps if you also want to make the most of the space in your shop to increase your sales.
The entrance, the counter, the space on the right of your shop... these are all hot spots. After you have made your zone map for sure you will have detected more zones. Keep them in mind in order to place the right products in them.
Also remember that apart from the products, it is also interesting to take into account the most popular characters to place articles of that character in the hot areas.
Keep this in mind: Top 6 best-selling characters
In the less frequented areas or those furthest away from the entrance, it is essential to place products that you know work to bring customers who have entered your shop there. You have to "cool" these areas by taking into account these three tips:
Example of Mickey & Minnie's implementation in cold zone
Combine different items to promote cross-selling.
Implement fashionable characters in those areas with little traffic.
This is a maxim in the retail world. That's why at SuperMoments we share with you examples of implementations so that you only have to replicate them in your shop. Without complications. We have already done all the tests for you to offer you examples that we know they work.
And to prove it, this graph. During the past year we have been applying these distribution techniques and we have seen how the ratio of sales/space in the shop is distributed equally in the hot area, such as the entrance of the shop, as well as in the middle and back areas. This evinces the success of these distribution techniques that we have shared with you.
You now have all the information you need to make the most of the hot areas of your point of sale and techniques to reinforce the cold areas. Get to work and you'll soon see the results!
Do you want us to help you implement it? With SuperMoments Retail Lab you have at your disposal the communication and promotional materials so that your customers can identify the products, discover the offers and recognise the qualities and characteristics of the star products for your store.
And also remember that if you are a Cerdá customer, you have at your disposal all the graphics, references of the products we use in our implementations and other resources and tools so that you can optimise your point of sale by accessing your customer area.
Contact our SuperMoments Retail Lab team, we will be happy to help you with your next implementation.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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