Tips and Advice Online sales

The final guide to opening your own e-commerce

6 April 2020 / per Cerdá Group

Electronic commerce is an adventure that many want to be part of, since it is becoming very evident that e-commerce will be, in the not too distant future, the main sales platform.

In this post we are going to offer you the definitive guide to open an e-commerce very easily, quickly and safely. So you understand what you are doing and you can strengthen every step you take towards sure success.


Steps for how to open an e-commerce

Whether you already have a physical store or not, creating an e-commerce is quite a challenge. So you must do it with head, planning and, if you need it, with the help of professionals in the field.

So that you can start, from Cerda we are going to provide you with a guide to open an e-commerce, with a series of keys and tips that will make your way much easier;


Define your target

The main mistake of many e-commerce is that they do not have a clear definition of their target audience, and they want to reach everyone regardless of what their own product is.

This is, without a doubt, a real mistake. Opening an online store will not bring any benefits, but all its previous steps are well defined. So try to define exactly what audience you want to target.


open e-commerce


Differentiate yourself: unique and quality

To be one of the bunch, they are always on time. So create, innovate and take

head above your own competitors. Remember that the quality of the products you are going to sell cannot decrease and, of course, it must be the best. If you don't keep it, you will lose your entire audience.


Your brand defines you

Create your own brand and work it. That will be your most differentiating point. What will make you unique. What will convince your customers to buy from you and not the rest.

Create marketing strategies that help you better connect with your audience.


Do you want to create your own e-commerce?

The products for online stores can be many and very diverse and, therefore, the competition is extremely high. When we are clear about the above points, it is the perfect time to ask ourselves whether or not we want our own e-commerce and whether it will be profitable for us.

There are many platforms through which we can sell; Amazon, Wallapop, eBay ... that report benefits (such as advertising and free reputation) but, at the same time, it means a high cost in commissions. And worst of all, we can't access our customer data. Therefore, our relationship with them is null and we cannot do anything to retain them.

Therefore, the best thing for our business is to have our own e-commerce, in which we can invest our time and money.

open e-commerce


Choose the platform 

The next step in our guide to opening an e-commerce is to decide which platform you want to use. And, the decision will depend on the degree of complexity and, of course, the budget.

For a basic and simple store we can use Jimdo. Easy to assemble and with a monthly cost of less than 10 euros although resources are limited. On the other hand, we can also choose platforms that offer us a wider variety of possibilities, with more advanced options. More marketing, more payment systems...

And finally, we can opt for more expensive and complicated systems, and also more specialized, but that provide everything we may need to carry out our sales; Prestashop, Magento ...

So now you know! Do not miss the opportunity and use this definitive guide to open an e-commerce. Trust Cerdá Group to grow your business.


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