Tips to improve your ecommerce popularity

We all want to make our website more popular and increase traffic quickly. However, this is a slower process and requires certain actions to achieve results. But, if we do it well, it will bring us many advantages and benefits.

With the current situation in the world due to Covid19, this process has only become more dynamic since many companies are using online tools for the first time thanks to the pandemic. From Cerdá we wanna give you some tips to make your online store more popular and increase visibility.

What is the popularity of a website ?

The popularity of a site is a very broad concept, in general it measures how well known it is among Internet users. In the case of specialized pages popularity means how well known it is among users who are interested in developing pages.

Being popular means being known and relevant (or being a reference) for users on our subject. We will achieve this by providing our online or web store with greater visibility in search engines, on social networks, having a high volume of traffic and ensuring that our products or publications enjoy a high rate of virality.

Tips to Boost Visibility and Traffic

1.     Don’t rush the launch.

One of the disastrous mistakes unsuccessful e commerce entrepreneurs make is forcing or rushing the launch of a website. Buy your domain name and throw up a “Coming Soon” page, but avoid launching your website until you have laid some basic groundwork: SEO, content marketing, social media, paid advertising, etc.

2.     Put the focus on the user.

The major limitation of ecommerce is its inability to let customers touch, feel, smell or see personally the products before deciding whether to buy them. 

Fortunately, in other areas you can compensate for this deficiency. Some of the most helpful tips include offering appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts.

3.     Work closely with social media.

While strategies like SEO and PPC allow you to improve your online visibility and reach new customers, ecommerce social media marketing offers another way to build brand awareness and bring qualified traffic to your site.

Currently, every enterprise or organization has a presence in social media. This is the main reason why you should incorporate social media into your e-commerce store. Social media platforms are the best way to get to know your customers, their product options, and understand their behavior patterns. Connecting and interacting in groups and building a community around your brand is free.

By harnessing the power of social media, you can test influencer marketing and reach your followers. It is the best way to start making branding and make your potential clients start knowing you. 

4. Use SEO methods to improve your visibility 

The "science" of positioning in Google. It is advisable to take care of all the aspects that allow you to appear among the first natural results of Google searches.

It is the most effective way to obtain useful traffic (as it is people who are looking for us), but it is a long, constant process with long-term results. Be patient and persistent, you will finally get results.

5.     Build email lists and use email marketing to stay engaged

Grow your email list with quality leads. The benefit of having an email list of relevant leads is that it supports repeat purchases. Being able to directly contact customers to encourage repeat purchases is more important than ever.

Lastly, qualified email leads allow for abandoned cart emails to be sent out. Not only does this reduce the amount of revenue lost due to a purchase not being completed, but it also enables you to take advantage of further upselling opportunities.

Cerdá always watches over the results of its distributors and that is why we want to help you be more visible and obtain better results. Do not hesitate and discover more tricks and tips in our blog.