10 February 2020 / per Cerdá Group
You may be thinking of launching your e-commerce, or that you have already taken that step and that, at this point, you wonder if your online store is offering the expected results. In both cases you will need to know what to analyze in an e-commerce to perform a complete business analysis, from which you can draw interesting conclusions. In this article we show you 7 basic metrics to analyze in your e-commerce, with which you can measure and discover what you are doing well or in what you can improve.
Before talking about metrics, it is important to refer to the KPIs (Key Performance Indicators). It’s a reference from which we can know the performance that is being produced throughout a process and based on the objectives that have been set previously. That is, we talk about indicators of achievement of objectives defined in our strategy. The KPIs, being quantifiable and measurable, allow us to know direct data such as the number of visits our e-commerce has received, income, expenses, etc.
Some are more conventional and others less, but these 7 metrics are key to knowing the health status of your e-commerce and to make a diagnosis of what can be improved in it.
> Are you interested in 7 effective and simple ecommerce tips and tricks?
An e-commerce of licensed products should pay attention to previous metrics when wondering what to analyze in an ecommerce. The online payment methods, at the end of the conversion process, also play an important role in the purchase cycle. The user experience includes the use of gateways that transfer confidence, either through platforms such as PayPal, as with cash on delivery, payment by bank card or payment by bank transfer .
With these 7 examples you can effectively analyze your e-commerce to achieve success and make your business profitable online. Do not wait any longer and increase your sales!
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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