The companion animal market is booming. In 2017, the US pet industry reached $72 billion in sales and is expected to grow 5% annually through 2022. Millennials are adopting pets at the highest rate since before World War II, and their spending on companion animals is growing faster than that of any other purchasing segment of society.
The pet industry is booming worldwide. It is worth 75 billion dollars and is expected to reach 100 billion by 2023. This sector is growing faster than the human population and in Spain there are already more dogs than children under the age of 15.
2. Pets, the new children
Now, when you have a pet, you want to be the best parent you can be, so you go out and buy all the toys and accessories that look like they'll help your baby dog or cat feel loved.
All this spending is on the rise: in 2018 alone, Americans spent $60 billion on pets, a 9% increase over 2017 figures, according to market research firm Packaged Facts in its latest report "Pet Products: US Market Trends and Opportunities 2023".
Knowing that this sector is booming, at Cerdá we have developed our For Fan Pets product line, focused on pets and their owners. Focused on pets and their owners, the fan phenomenon now has the opportunity to reach the furry ones in the house!
Pets are now part of the family. The number of pet insurance policies taken out in the UK is increasing year on year, indicating that more and more people are treating their pets as valued members of their family.
Many owners see their dog as a companion, friend or child, rather than just an animal they are responsible for, and are willing to spend money on making sure they are healthy and happy.
In 2021, 167,656 dogs and 117,898 cats arrived at the more than 1,500 shelters in Spain. 3.5 football stadiums with 80,000 seats is the equivalent. More and more families are adopting pets to give them the opportunity to be happy together.
At Cerdá, we are aware that animal shelters are playing a fundamental role so that pets can have their needs covered while they find their new families. That is why last October 4th, on World Animal Day, we launched a campaign to collaborate with the Ribercan animal shelter.
4. Licensed pet products
There are many pet products on the market, but with our For Fan Pets product line you will stand out from the competition. Our harnesses, beds, bows and pet coats are unique. Selling licensed pet products is a great way to monetise your business, have you ever thought of them as the perfect gift for friends and family?
5. Product trends
This year, with the release of the Hogwarts Legacy videogame, there will be an increase in interest in Harry Potter products. At Cerdá, we have anticipated this trend and have designed products for all those pets who are fans of magic and wizardry.
The much-anticipated new season of The Mandalorian is just around the corner, and so will Star Wars fans who want their pet to have toys and accessories from the saga.
As we have mentioned in this post, pets are the new children of the millennials and they have to be pampered as much as possible, they can't lack anything. That is why we have developed a welcome gift set for dogs.
Classics never go out of fashion, and our Avengers For Fan Pets products are a guaranteed success. This year, we are once again committed to this licence and have developed pet products that will be a must-have in your business.
With these trends taking shape, we hope you're ready for the next step. You don't want to be left behind in this ever-growing market. And with that said, we wish you all the best on your road to success!
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Who we are?
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!