The world of licensed products is constantly changing. And that's a good thing, because it's a dynamic market that can help you generate profits for your business. We all know that if you want to sell licensed products, you have to be on top of the latest trends. So today we're telling you about four big trends that will be big in 2023.
Superheroes have been a popular theme for years and they are not going away. They will continue to be an enduring part of culture and as such, we assure you that superhero themed products will continue to be a hot commodity for years to come.
At Cerdá we wholesale all kinds of licensed products for all ages. Our Batman and Avengers products will cause a furore among your customers.
Superheroes are also an important part of the culture; every year there are new releases of superhero-themed movies that gross hundreds of millions at the box office. The entertainment industry has always been a big driver of this kind of trend: don't think about how much money you could make selling superhero products, but how this trend could help your business grow over time.
In recent years, retro products have been a hit. In 2023, you will want to make sure you sell the right nostalgic items. These are not only based on what is currently in fashion, but are also influenced by the tastes and preferences of past generations.
The world of licensing is created for those who get homesick at the thought of their favourite childhood characters. This year, it is the centenary of Warner and Disney. This public will fall in love with the exclusive DISNEY 100 line, which Cerdá has developed in which they will be able to enjoy, in the same design, iconic characters such as Dumbo, Simba and Donald Duck together.
3. Beauty products always on trend
Beauty products are a trend. And they're also a good choice for your business. They are easy to ship and relatively cheap, so you can make money without spending a lot on inventory. Plus, there are lots of different beauty products. For example, at Cerdá we have hair accessories, brushes, jewellery, beauty sets and vanity cases.
Why implement the Beauty line in your point of sale? From our SuperMoments Retail Lab we have been able to verify that:
One out of 6 tickets carries a Beauty item.
Generates more cross-selling than other products in the shop.
It has a high turnover rate as it is a daily use product.
It is a product with little competition in the sector.
It is a high quality line with a large number of references.
It increases the sales margin as it is a higher margin product than others.
10% of customers buy the product again within 30 days of the first purchase.
It is the most profitable category
4. New Beauty collection by Cerdá
The products in the beauty line are much more than just products. They are a form of expression. Accessories that both children and adults enjoy. Brushes, hairbrushes, toiletry bags, bracelets, headbands... a whole universe of 100% licensed products ideal for promoting cross-selling in your business.
After the great reception of the previous one, we have developed a new collection that you can't miss in your point of sale, our new Beauty products are waiting for you!
We hope this post about trends in 2023 will help you in your decision making and encourage you to launch your business to success with our licensed products.
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Who we are?
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!