Tips and Advice

Real-time marketing, social media trends for this year

2 February 2021 / per Cerdá Group

Businesses are using real-time marketing for any event that matters for visibility and increasing awareness.

Given the significance of social media to consumers' lives, companies are flocking to social platforms in the hope of connecting with their target audience. However, there are a lot of competitors and content overload on social media. It can be difficult for you to stand out if you don't have a clear social media marketing strategy. Keeping up with the latest social media trends can help your strategy and stand out from the crowd. Here are some social media trends and tips for social media engagements; you need to know about 2021 and beyond.


Social commerce will continue to expand


E-commerce businesses have long been using social media platforms like Facebook, Instagram, and Pinterest to market their products. Social commerce has become the new retail trend for brands, and this trend will only grow. 

Social commerce is gradually emerging as a mainstream retail channel alongside other mediums such as physical stores and websites. This trend is set to intensify as more and more social media platforms introduce features that promote products such as shopping posts. Social media, from shopping messages to Instagram storefronts, is constantly evolving and evolving into retail platforms. Brands and marketers will leverage them and incorporate social commerce into their sales strategies.

Tip: To generate more sales and catch the right audience for your store, build a strong marketing plan by making e-commerce stores of different social media platforms. Don't miss any social media trends and post your content regularly.


Video content will dominate

Video content such as short videos, stories, and motion graphics are among the most engaging forms of content. It will soon dominate social media, a clear winner over all other types of content. Whether it's short videos like popular ones on TikTok or Stories on Instagram and Facebook or long content on YouTube, videos are the future of social media content.

Tip: Update your social media daily by creating short videos and stories about your products and guide your customers with your product reviews, specifications, styling and more.


Influencer marketing will continue to grow in 2021


Influencer marketing is not a new trend, but it will remain for a while. Social media today is dominated by influencers who are paid exorbitant sums to promote brands. Investing in influencers is much cheaper than running paid ad campaigns, but it still yields good results. 

What's more, influencers can help marketers achieve a variety of marketing goals, not just leads. These are the two main reasons why it has become so popular and is constantly getting stronger and bolder. You can hire some influences for your store reviews and get a lot of traffic with low investments.


Giveaway will be in Trend

Giveaway is another trend on social media, especially on Instagram and becoming popular day by day. If you want to get social media followers for your store, you can announce giveaways and gifts for participants. This is the best hack to get traffic and social media engagements.


Tips for using real-time marketing for your store growth

Increase in voice and visual search: An increasing number of consumers are searching using voice tools like Alexa. Perhaps this is due to the fact that people are stuck at home with limited ability to speak, or perhaps it is simply because this type of technology is more accessible. You can work on your store's social media visuals to get more traffic.

Work on geotagging to get more visibility in your area: Just as local SEO is for local brands who want more organic traffic, local targeting is analogous to social media. Many brands use geo-targeting to reach and attract people from a specific geographic location. One of the common ways brands engage with local audiences is by geo tagging their messages and stories. If you add a location to your social media content, it will automatically engage a local audience.

Hire some social media Influencers and follow every trend: By hiring some influencers and social media celebrities, you can build a strong social media image for your store. They are a good source of promotion.

These are just a few of the real-time marketing trends and tips, and you'll find a lot more in 2021. At Cerdá Group, we are available to our clients to build a strong social media presence.


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