Store management

What does SEO strategy mean and how to apply it in my store business?

10 November 2020 / por Cerdá Group

Every business depends on sales for its survival, and in today's environment, increasing sales requires a strong digital presence. In the ever-growing digital marketing landscape, it has become more difficult than ever to achieve high search results to grab customer attention, especially for local businesses.

This is why investing in some basic SEO strategies is not enough to generate leads or increase sales. To market your store to the right audience, you need to increase its popularity in search results. This is where SEO strategy comes in. 

 

What Retailers can do to Improve their store SEO?

It goes without saying that the ecommerce world is merciless and learning and implementing SEO best practices can give you the footing you need to get noticed online, turn more leads into loyal customers, and ultimately boost sales. But SEO is constantly evolving and best practices change over time, so it can be difficult to know if you're doing your best to increase sales through SEO.

If this overwhelms you, don't worry: there are many time-tested techniques you can implement, and today you'll learn some great tips on how to best use SEO strategy to increase sales.

 

Create Steller Content

Content is at the center of inbound marketing, and when you have a solid inbound digital strategy and great content to implement it, customers will rush the door to your ecommerce business. However, it is important to remember to optimize all of your content with relevant keywords and to ensure that the keywords you use match the part and type of content you are submitting. 

When you work to have most relevant, the best, authoritative, most engaging content on the Internet, potential customers will find your brand before anyone else, and this will give you the opportunity to build relationships and turn leads into customers.

 

On-page optimization

In the ecommerce world, your website determines how your customers will perceive you. This is why it should be perfectly optimized for both your users and search engines. For starters, this means adding your NAP information (name, address, phone number) to every page on your website.

 If you work from multiple locations, create dedicated contact pages and make sure the information on each is correct. To increase your chances of ranking high in local search results, you need to optimize your pages for regional keywords. There are a few elements to watch out for:

  •     Page URL
  •     Product Descriptions
  •     Alternative image text
  •     Meta descriptions
  •     Blog posts
  •     H1 and H2 tags
  •     Page titles

In addition to providing your potential customers with additional information about your page, these elements help Google understand the context of your content and the website in general.

 

Go for Local SEO and Mobile Optimization

Two of the biggest changes in SEO best practices that have occurred in recent years are the focus on mobile and local content, and the two go hand in hand. Local SEO is becoming increasingly important as more consumers use mobile devices to find businesses because 30% of all mobile searches performed today are local in nature. 

What's more, over 70% of people will visit the nearest business after doing a local search, so if you want to direct the business to your physical or ecommerce store, you should focus on local content, including local keywords, business listing and landing pages. Must make sure your digital footprint is fully mobile responsive.

 

Organize your site

Site organization matters to SEO because it affects your user experience. It also makes it easier for search engines to understand and index your site, making you more likely to rank well in their results.

 

Encourage reviews

Inviting customers to leave reviews helps you create more relevant, high-ranking copy without doing any work yourself. Additionally, many consumers actively seek customer reviews, so putting this information on a product page makes it more relevant to those buyers and more likely to rank higher in search results.

 

Wrapping It Up

A perfect SEO strategy remains one of the most important marketing strategies for online stores. By creating a solid strategy, you will increase your local search presence, drive leads to your site, increase your conversion rate, and dramatically increase your bottom line. Above all, you will rise above the sea of competitors and boost your potential and targeted audience's trust.

 

Cerdá knows the importance of the implementation of a good and realistic SEO strategy in our business and that’s why we want to help our clients to reach the same results and benefits. Do not hesitate to learn about the digital world and make your online business grow!

 

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