Tips and Advice Online sales

Tips for maintaining an active community on social media

26 October 2020 / per Cerdá Group

 It's not just about looking popular, but it's about making meaningful connections with current and future customers that will help boost your brand (and your ROI) both online and offline.

The problem is, building a community is not easy. Build a committed community, Well, this can be even more difficult. The good news is that if you do the right thing and come to it with the right mindset and the right intentions, you can turn your social media platforms into places where your customers come together to share your brand experience with you.

Learn with Cerda, how to maintain an active community on social media!


Use the right tools

If you want to maintain an active community on social media, you need to post to social media frequently and at optimal times. In fact, according to research, companies have to tweet 15 times a day. But as a company owner, you don't have enough time per day to log into all your social media accounts all the time. This is why you need to use the right tools in your social media strategy. 

Using post scheduling tools can help you stay active on social media and save you time. With social media automation tools, you can manage all your social media accounts in one place, schedule posts several weeks in advance, post your posts at a preferred time when most users see them and analyze how well your posts are. Using tools to work with your social media accounts will ensure that you post frequently enough to improve your Tips for maintaining an active community on social media. 


Pay attention to trends on social media

One of the great ways to grow your business's social media presence is to leverage popular social media trends. Thanks to this, your profile will be seen by many users who never knew about your business before, and may even help your posts go viral.

You can stay on top of the latest trends just by looking at what's going on. For example, on Twitter, you can see the most popular hashtags on the left of the homepage under the Trends for You section. See what hashtags you can use to get more views. While using hashtags related to your business helps, they don't have to be strictly relevant. For instance, you can create a fun post for #NationalDonutDay, to engage the audience.


Keep lines of communication open

Make a personal communication plan that will keep you connected with the community. You don't need to be in the center of the conversation, but your community members need to know that you are there and that you care. Customers and potential buyers who cannot reach you will turn to someone more approachable. 

Constant and reliable communication is vital to building and maintaining long-term relationships.


Focus on compelling visuals

Getting noticed on crowded social media feeds can be tricky, so you need to make your business stand out. One of the great ways to stand out on social media and grow your presence is to focus on eye-catching visuals. Try not to use too many boring stock photos. Instead, focus on sharing images that your users will love. 

Share high-quality real photos and videos that people are using your products. You can even share photos and stories of your customers interacting with your product with their permission, which is also social proof.


Promote your social media accounts

Don't expect your customers to find out about all of your social networks and search for them themselves - you have to tell them that they exist. If you make it easier for customers to follow or like your social media profiles, they will be happier to take action. 

So, start promoting your social media accounts to your potential customers and engage them to interact with you on your profiles. You can add your social media feeds to your sidebar, social media icons to your site, tell people to follow you on social media at the end of your blog posts, and promote your social media accounts on your email marketing. The more people know about your social media presence, the more it will be.

Get ready to spend your best year on social networking. At Cerdá, we care about the well-being of our clients' stores, by following these tips, you will not only get more likes and followers than ever before, but you will also get more loyal customers.

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