--- title: "Showrooming and Webrooming: the latest trends in retail marketing" description: Showrooming is a reality and the sooner we accept it, the sooner we will move on. Transform this phenomenon into an advantage to your business! image: https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20(15)-1.jpg --- [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_white.png)](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_white.png)](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_white.png)](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_white.png)](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_white.png)](https://issuu.com/artesaniacerda) [![Cerdá Group](https://blog.cerdagroup.com/hubfs/BLOG/logo_CERDA_50_GPTW.png)](http://www.cerdagroup.com) - [Shop](https://www.cerdagroup.com/en/) - Categories - [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Products and Novelties](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Corporate Information](https://blog.cerdagroup.com/en/tag/corporate-information) - [Retail Lab](https://blog.cerdagroup.com/en/tag/retail-lab) - [For Fan Pets](https://blog.cerdagroup.com/en/tag/for-fan-pets) - EN - [ES](https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing?hsLang=es) - [EN](https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing?hsLang=en) - [IT](https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing?hsLang=it) - [FR](https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing?hsLang=fr) [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) # Showrooming and Webrooming: the latest trends in retail marketing 6 June 2021 / per [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) ![](https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20(15)-1.jpg) ## [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/6ffc0638-e770-42c8-aed9-137f41a6039a.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/6ffc0638-e770-42c8-aed9-137f41a6039a) ## Showrooming retail: what does it mean? Showrooming was seen as a drawback in earlier times but now it is being accepted as part of the customer experience. It refers to **when customers visit a showroom to view a product and then buy that same item online**, sometimes at a better price. They use the smartphone while they are shopping and try to find better deals at an e-commerce store. Amazon, among others, have earned a lot of profit through this approach. It is hurtful to the business but **advantageous for the e-commerce** store. The showroom owner pays extra fixed and variable costs whereas, an online store steals their customer without facing any of the above costs. Showrooming is a **store-owner's biggest fear**, but as the world gets more tech-savvy the practice is bound to increase. If retailers adapt to the change and make adjustments, they will be successful. All others who keep following old methods will go obsolete.  ![showrooming retail](https://blog.cerdagroup.com/hs-fs/hubfs/Imported_Blog_Media/CERD%C3%81_image_blog_post%20(11)-1.jpg?width=730&name=CERD%C3%81_image_blog_post%20(11)-1.jpg) ## How to face the showrooming trend and take advantage for your business You can do a few things to **keep your customer hooked t**o your store and not go anywhere else. Many large brands have made changes that have worked. ### Improve the Retail Experience:  The one thing that promotes showrooming is a **boring retail experience**. It is your job as a store owner to improve the environment inside your store. You should make it compelling by offering special deals, activities, and offers. If consumers feel the showroom is **offering more than the online store**, they will stay and likely buy from the store itself. Go beyond the traditional retail approach, give out free drinks, provide different light settings for people to try their clothes, and introduce interactive displays. ### Create an Online Presence:  **Your showroom should have an online presence** to compete with e-commerce websites. Zara has made this possible by adopting the modern approach and making their stores digital. Consumers can get same-day orders thanks to a robotic arm that makes purchases lightning quick. Moreover, a customer can use the **interactive mirrors** set all around the shop. When you hold a piece of cloth in front of the mirror, it shows a picture of a model wearing the same item. You can use that approach as a retailer or try to reach customers through email and SMS. Ask for online reviews and offer better deals on a dedicated app for your store. **If the young consumer is going to use their phone, they better hop on to your website rather than someone else’s**.     ***You might also be interested in:*** [***How to design my point of sale ***](https://blog.cerdagroup.com/how-design-point-of-sale)   ## What products can I use for showrooming According to a **study conducted by Aimia and Columbia Business School**, customers are likely to showroom for electronics, household items, books, music, sports products, toys, garments, furniture, and decorative ornaments. If you have a retail store that deals in any of the aforementioned categories of goods then you are likely to face the effects of showrooming. However, the effects can be mitigated by using **clever methods of digitalization and marketin**g.   ![Showroom and webrooming ](https://blog.cerdagroup.com/hs-fs/hubfs/Imported_Blog_Media/CERD%C3%81_image_blog_post%20(12)-1.jpg?width=730&name=CERD%C3%81_image_blog_post%20(12)-1.jpg) ## Showrooming vs webrooming Showrooming is disadvantageous to the retailer, but there is some relief for showroom owners. **Webrooming is the opposite of showrooming**. It is beneficial for the retailer and not so much for e-commerce website owners. Webrooming refers to **customers looking at a product online but visiting a store to touch and feel the item before buying it from the showroom**. Customers search for products online, look at reviews, and visit the store because sometimes, what you see online isn't exactly what you receive at home. Many consumers choose webrooming for **appliances and electronic products**. It is better to closely inspect such items before buying because if the item is faulty, it can be replaced in an instant.    ## Cerdá and Showrooming Whether it is showrooming or webrooming, at [Cerdá](https://www.cerdagroup.com/en/) we are not scared of change. We have a [**beautifully designed showroom**](https://www.youtube.com/watch?v=xaojNF-Q8Uc), which houses seasonal collections. You can find bags, stationery items, and other children's favorites in our showroom and on our website. We keep exclusive products that are not easily available online. These **rare items and other products are on sale now**. Go get yours before stocks run out! [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3931735/5a325651-f5ee-400e-a828-93543bfaa694.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/5a325651-f5ee-400e-a828-93543bfaa694)   [Tips and Advice](https://blog.cerdagroup.com/en/tag/tips-and-advice) [Online sales](https://blog.cerdagroup.com/en/tag/online-sales) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)](http://www.facebook.com/share.php?u=https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/twitter_black.png)](http://twitter.com/intent/tweet?status=https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)](https://plus.google.com/share?url=https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing&title=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/pinterest_black.png)](http://pinterest.com/pin/create/bookmarklet/?media=https://3931735.fs1.hubspotusercontent-na1.net/hubfs/3931735/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20%2815%29-1.jpg&url=https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing&is_video=false&description=) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing&title=&source=https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing) ##### [Cerdá Group](https://blog.cerdagroup.com/en/author/cerdá-group) Previous ##### [The top 7 best analysis tools](https://blog.cerdagroup.com/en/best-analysis-tools) Next ##### [For Rainy Days! Discover our umbrella collection](https://blog.cerdagroup.com/en/disney-umbrellas-kids) ### YOU WILL ALSO LIKE #### 2026 Releases: The Best of Paramount, Universal, and Disney Movies and TV Series 6 June 2021 / per Cerdá Group #### Harness the power of Social Media this Black Friday 6 June 2021 / per Cerdá Group #### Leverage Demand: Business Opportunities with Popular Character Licenses 6 June 2021 / per Cerdá Group #### 2025 Film and TV Premieres: The Best of Paramount, Universal, and Disney 6 June 2021 / per Cerdá Group ### Who we are? ![About me](https://blog.cerdagroup.com/hubfs/BLOG/images/Quienes_somos_Blog.jpg) At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family! ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (46)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (25)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (24)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (234)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) see all [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419.png)](https://cta-redirect.hubspot.com/cta/redirect/3931735/48cbe7ec-7ca3-48b3-b846-569fbfa66419) ### TOP ARTICLES - #### [![The perfect Summer Bath Collection for all audiences](https://blog.cerdagroup.com/hubfs/Copia%20de%20Im%C3%A1genes%20blog.png) The perfect Summer Bath Collection for all audiences 27 February 2026](https://blog.cerdagroup.com/en/toallas-con-licencias-la-colección-perfecta-para-todos) - #### [![Cerdá, reconocida como Great Place to Work por segundo año consecutivo](https://blog.cerdagroup.com/hubfs/Podcast.png) Cerdá, reconocida como Great Place to Work por segundo año consecutivo 8 May 2026](https://blog.cerdagroup.com/en/cerdá-reconocida-como-great-place-to-work-por-segundo-año-consecutivo) - #### [![Cerdá Group at Cosmoprof 2026: trends, innovation and licenses shaping the future of the beauty sector](https://blog.cerdagroup.com/hubfs/cosmoprof.png) Cerdá Group at Cosmoprof 2026: trends, innovation and licenses shaping the future of the beauty sector 14 April 2026](https://blog.cerdagroup.com/en/cerdá-group-en-cosmoprof-2026-tendencias-innovación-y-licencias-que-marcan-el-futuro-del-sector-beauty) ### SUBSCRIBE #### SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! ### FOLLOW US [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_black.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/google-plus.png)GOOGLE PLUS](https://plus.google.com/111508510765302553047) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_black.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_black.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_black.png)ISSUU](https://issuu.com/artesaniacerda) ### Top Articles - #### [![Iconic licences, global trends: the DNA of Summer 27 at Cerdá](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2026/BLOG/junio/ss27.png) Iconic licences, global trends: the DNA of Summer 27 at Cerdá 6 July 2026](https://blog.cerdagroup.com/en/licencias-icónicas-tendencias-globales-el-adn-de-summer-27-en-cerdá) - #### [![Cerdá Group and Projecte Trèvol: commitment to labour inclusion and equal opportunities](https://blog.cerdagroup.com/hubfs/Portada-1.png) Cerdá Group and Projecte Trèvol: commitment to labour inclusion and equal opportunities 6 July 2026](https://blog.cerdagroup.com/en/cerdá-group-y-projecte-trèvol-compromiso-con-la-inclusión-laboral-y-la-igualdad-de-oportunidades) - #### [![Our brand, recognised as a Licensed Brand by Licencias Actualidad](https://blog.cerdagroup.com/hubfs/00_MARKETING/MK_2026/BLOG/mayo/Im%C3%A1genes%20blog.png) Our brand, recognised as a Licensed Brand by Licencias Actualidad 13 May 2026](https://blog.cerdagroup.com/en/nuestra-marca-reconocida-como-marca-licenciada-por-licencias-actualidad) ### CATEGORIES / SECTIONS - [back to school (28)](https://blog.cerdagroup.com/en/tag/back-to-school) - [Backpack for kids (1)](https://blog.cerdagroup.com/en/tag/backpack-for-kids) - [beauty (5)](https://blog.cerdagroup.com/en/tag/beauty) - [BTS23 (2)](https://blog.cerdagroup.com/en/tag/bts23) - [Buy wholesale (20)](https://blog.cerdagroup.com/en/tag/buy-wholesale) - [Cerdá Group (11)](https://blog.cerdagroup.com/en/tag/cerdá-group) - [Cerdá products (44)](https://blog.cerdagroup.com/en/tag/cerdá-products) - [Cerdá Services (1)](https://blog.cerdagroup.com/en/tag/cerdá-services) - [Corporate (2)](https://blog.cerdagroup.com/en/tag/corporate) - [Corporate Information (46)](https://blog.cerdagroup.com/en/tag/corporate-information) - [Corporativas (2)](https://blog.cerdagroup.com/en/tag/corporativas) - [Disney products (42)](https://blog.cerdagroup.com/en/tag/disney-products) - [Estrategias de venta (1)](https://blog.cerdagroup.com/en/tag/estrategias-de-venta) - [Family (6)](https://blog.cerdagroup.com/en/tag/family) - [for fan pets (18)](https://blog.cerdagroup.com/en/tag/for-fan-pets) - [Large distribution (12)](https://blog.cerdagroup.com/en/tag/large-distribution) - [Licensing (35)](https://blog.cerdagroup.com/en/tag/licensing) - [Lifestyle (2)](https://blog.cerdagroup.com/en/tag/lifestyle) - [Marvel products (8)](https://blog.cerdagroup.com/en/tag/marvel-products) - [New releases (8)](https://blog.cerdagroup.com/en/tag/new-releases) - [newsletter (10)](https://blog.cerdagroup.com/en/tag/newsletter) - [Newsletteren (95)](https://blog.cerdagroup.com/en/tag/newsletteren) - [Newslettersen (25)](https://blog.cerdagroup.com/en/tag/newslettersen) - [Online (1)](https://blog.cerdagroup.com/en/tag/online) - [Online sales (53)](https://blog.cerdagroup.com/en/tag/online-sales) - [Point of Sale (53)](https://blog.cerdagroup.com/en/tag/point-of-sale) - [Pride (1)](https://blog.cerdagroup.com/en/tag/pride) - [Productos Cerdá (24)](https://blog.cerdagroup.com/en/tag/productos-cerdá) - [Products and Novelties (234)](https://blog.cerdagroup.com/en/tag/products-and-novelties) - [Retail (1)](https://blog.cerdagroup.com/en/tag/retail) - [Retail Lab (25)](https://blog.cerdagroup.com/en/tag/retail-lab) - [Sales Strategy (1)](https://blog.cerdagroup.com/en/tag/sales-strategy) - [Star Wars products (7)](https://blog.cerdagroup.com/en/tag/star-wars-products) - [summer (19)](https://blog.cerdagroup.com/en/tag/summer) - [sustainability (8)](https://blog.cerdagroup.com/en/tag/sustainability) - [Tips and Advice (189)](https://blog.cerdagroup.com/en/tag/tips-and-advice) - [Winter (29)](https://blog.cerdagroup.com/en/tag/winter) SEE ALL SUBSCRIBE TO OUR NEWSLETTER Get all the latest news instantly! [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/facebook_grey.png)FACEBOOK](https://www.facebook.com/artesaniacerda/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/instagram_grey.png)INSTAGRAM](https://www.instagram.com/cerdagroup/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/linkedin_grey.png)LINKEDIN](https://www.linkedin.com/company/478702/) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/youtube_grey.png)YOUTUBE](https://www.youtube.com/user/cerdagroup) [![](https://blog.cerdagroup.com/hubfs/BLOG/icons/issuu_grey.png)ISSUU](https://issuu.com/artesaniacerda) @ 2026 - Cerdá Group. All Right Reserved. ``@ 2026 - Cerdá Group. All Right Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cerdá Group", "url" : "https://blog.cerdagroup.com/en/author/cerdá-group" }, "dateModified" : "2022-09-13T13:06:40.378Z", "datePublished" : "2021-06-06T22:00:00.000Z", "headline" : "Showrooming and Webrooming: the latest trends in retail marketing", "image" : [ "https://blog.cerdagroup.com/hubfs/Imported_Blog_Media/CERD%C3%81%20ITALIA_Image_blog_header%20(15)-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.cerdagroup.com/en/showrooming-webrooming-retail-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.cerdagroup.com/hubfs/Logo_negro.png" }, "name" : "ARTESANIA CERDA, S.L." } } ```