Disney's 100th anniversary is here! A unique milestone celebrating the company that has filled the childhoods of generations of fans and families around the world with magic and stories for 100 years. Join us for a journey through its history!
1. A hundred years of history
2. Enter the licensing world
3. A very nostalgic collection
4. Shhhh! make a wish
Disney's history dates back to 1923, when Walt Disney and his brother Roy founded the Disney Brothers Studio company in California. Since then, the company has grown enormously and has become one of the largest entertainment companies in the world. The major milestones that have marked its trajectory are:
In 1928, Walt Disney created Mickey Mouse, who became the company's most iconic character.
During the 1930s, Disney produced several successful animated films, such as "Snow White and the Seven Dwarfs" (1937), "Pinocchio" (1940) and "Fantasia" (1940).
In the 1950s, Disney began producing live-action films, such as "20,000 Leagues Under the Sea" (1954) and "Lady and the Tramp" (1955).
It was in 1955, when the Disney theme park opened in Anaheim, California, known as Disneyland. The park became a huge success and other Disney theme parks were opened around the world.
In the 1960s, Disney began to produce more experimental films, such as "Mary Poppins" (1964) and "The Jungle Book" (1967).
In 1986, the Disney World theme park opened in Orlando, Florida.
During the 1990s, Disney produced some of its most successful films, such as "The Little Mermaid" (1989), "Beauty and the Beast" (1991), "Aladdin" (1992) and "The Lion King" (1994).
In 1995, the first fully computer-animated film, "Toy Story", was released, produced by Pixar, a company that was acquired by Disney in 2006.
In the 2000s, Disney produced films such as "Pirates of the Caribbean" (2003) and "The Incredibles" (2004), as well as acquiring several companies, such as Marvel Entertainment (2009) and Lucasfilm (2012).
It was in 2019, when the Disney theme park opened in Shanghai, China, and in 2021, it was announced that another Disney theme park will be built in Florida, called "Disney's America".
We also have our own: Grupo Cerdá, from l'Ollería to the world.
The whole world is talking about Disney's 100th anniversary, and no wonder, because it is celebrating in style. During these months, going to any Disney theme park is being an experience for any visitor. And its continuous investment in communication is bringing out a great nostalgic feeling among all its fans. 
And why is this important for your business? Because it's the perfect time to prepare your stock with products from our Disney 100 collection. An exclusive line, with designs for everyone, in which iridescent colours, platinum and metallic touches are the protagonists. A collection that includes a wide variety of products: backpacks, umbrellas, pyjamas, trainers and many more.
In addition, Cerdá celebrates 100 years of Disney with special designs in which for the first time different characters such as Mickey, Dumbo, Nemo or Simba coexist in stationery products, backpacks for adults, tote bags...
There's still time to incorporate Disney 100 products into your business! Because this celebration has only just begun. Disney will be celebrating its 100th anniversary until 30 June 2024 - you don't celebrate 100 years every day!
If you want to go further and introduce your business into the Disney universe, at Cerdá Group we have designed a wide catalogue of products for all kinds of public, including pets: Spider-Man, Mickey, Minnie, Avengers, Star Wars....gif?width=327&height=582&name=Dise%C3%B1o%20sin%20t%C3%ADtulo%20(1).gif)
Licensed products are a must in your shop as they never go out of fashion, they are in high demand by all audiences and they are a sure sale in your business. So take the plunge and try incorporating them into your point of sale.
You may be interested in: What's new: The latest from winter 2023!
We all know that a birthday without blowing out the candles and making a wish is not a birthday, right?
To continue this tradition, in November 2023, "Wish", the animated film with which Disney wants to celebrate its century of history, will be released.
There is very little information about this release. But what we do know is that this film is set in a place called the Kingdom of Roses, where a 17-year-old heroine, Asha, begins an epic adventure accompanied by Valentino, her goat, and also a star. Are you thinking of doing a movie marathon to find the star? So are we!
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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