The showcase is the calling card of our business and its decoration can be decisive in getting a customer through the door. In the sales, a time when discounts become an incentive for the customer, the price must be a clear protagonist in our showcase.
When choosing the window decoration for the sales, we must take into account what kind of promotions we are going to do and how we want to transmit them. Based on this, we present 8 ideas for decorating showcase during the sales:
1. Discounts in a sales showcase
Do you want to use discounts as a hook to attract customers? If we opt for this strategy, the message that we should focus on in our showcase is that of the discount, that is, the discounts that the customer will find inside our shop. To do this, we can use signage or vinyls in bright colours.
2. Product as a selling point
In this strategy the protagonist of our showcase is still the product, what could be more attractive to push the customer than having the product they are looking for? This technique works perfectly when the prescribers of the purchase are children, as they are not inclined to look for prices or discounts but are attracted by their favourite characters. Who can resist a Star Wars backpack?
3. Price showcase
This option is usually used when we want to make a final auction of the products on sale. If we had previously opted for the discount showcase, we will now choose attractive signage that announces a unit price per product category. For example: children's glasses for €10, car cases for €5...
On the other hand, if we have opted for the product option, we will make a composition with a single product and advertise the unit price inside. Thus, we could make a composition of backpacks of animated characters and put a sign "all at 15 €".
4. Creative showcases
If creativity is your forte, a showcase can also be the perfect setting to tell a story. In this type of strategy, we should show the discount in an indirect way, turning the product into another character in our story. Are you already thinking about what story to tell the little ones so that they enter your shop?
5. Learn how to take care of showcase lighting
Lighting is a key factor for the user to notice your business. Depending on the type of strategy we adopt to decorate our showcases during the sales, we will have to opt for one type of lighting or another.
If we want to focus on the product, we will opt for dim lighting in the showcase as a whole and a white spotlight on the products to be highlighted. If, on the other hand, our strategy is based on creativity and we want to tell a story, we will use general lighting. In discount and price strategies we can play with typography and illuminate key words such as offers, sales.
6. Choosing the perfect signage for your showcase
Large-format signage is essential when we think about decorating our sales showcase. To choose it, we must take into account the corporate image and go for designs that match our brand while giving prominence to offers and prices.
One option used by many shops and which is gaining ground over traditional signage is vinyls. This is a more aesthetic and eye-catching choice, although it is a one-time use. Both options can fit in our gift shop and become the ideal way to attract customers to our business.
6. Where to place the products in the showcase
The customer's viewing angle is the factor that should determine the location of the product in our showcase , both in sales and the rest of the year. Thus, the space between 1.50 and 1.70 metres is the area that receives the most attention and where the most important products for us should be placed.
Likewise, the central area of the showcase is the one that receives the most attention, being the most observed point of our shop from the street. Therefore, according to importance, we should place our products in order in the following areas:
7. What colours work best in a showcase?
Do you want to catch the attention of your customers at a glance? Going for disruptive colours is the perfect option to make an impact on passers-by, as long as they harmonise with the rest of the showcase.
Use bright colours, they invite us to create mystical atmospheres and symbolic spaces where animated characters can be the protagonists.
8. Examples of showcases in sales
Cerdá, as a distributor of children's licenses, has a wide catalogue of products where the children's favourite animated characters are the protagonists. Make your shop window shine these sales with our advice and products!