Point of Sale Tips and Advice Newslettersen

How to adapt your shoe shop window to every season of the year

31 October 2022 / per Cerdá Group

That's why it's so important to have a beautiful, eye-catching shop window that attracts customers. If you don't know how to achieve this, don't worry! From Cerdá we are going to give you some key tips so that you can achieve the perfect shop window. Go ahead, read on!


Seasonal window decoration 

Shoe shops should enhance their window displays according to the season of the year, if there are sales, if there is a special promotion... This is, without a doubt, the best way to attract the consumer's attention.

In spring and summer, for example, the placement of shoes in the shop must introduce, at first glance, those shoes that are associated with summer, such as flip-flops, flip-flops or flip-flops.

In winter, the main decoration will be the more casual boots, water or trekking boots, plush slippers... all those shoes that are associated with warmth and the feeling of warmth. In addition, it will be the time to include other accessories such as hats, neck warmers, gloves...

Autumn is the time to introduce closed shoes, but without being excessively warm.


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How to make my shop window more attractive

Colours are the main weapon in any modern shoe shop decoration. Striking colours, but not strident, attract the attention of consumers and, at the same time, provoke a feeling of happiness that motivates them to buy or, at least, to keep looking at the shoes we have inside.

The shop window is also the ideal place to encourage cross-selling and thus increase your shop's profits. In summer, for example, caps, towels, swimming costumes or sunglasses are very eye-catching, interesting and fun products, which make it easier to decorate the shop window and make it brighter. Backpacks, bags or shoulder bags are another option that easily catches the customer's attention. At the same time, sales increase, since, although shoes are the main protagonists, customers will end up buying some of the other products.


How to get more sales by decorating your shop window

This is where psychology is the best factor to take into account. What do we sell? Children's shoes. And who do we sell them to? Well, children. Yes, that's right. The windows of children's shops have to be focused on children.  And the reason is no other than they are the ones who, if the shop window catches their attention, tell their parents, insist that they want it and end up, happily, running around like a child with new shoes.

To ensure that everything goes as expected, it is essential to place in the shop window children's shoes and accessories with their favourite characters, those that are the most fashionable, and the most desired by all. Disney licensed products offer all these possibilities; quality, fashion and the presence of the best known members of the Disney family.

Mickey and Minnie Mousse, Donald Duck, Spiderman, the Disney princesses, the Avengers... but also new characters such as LOL dolls, Fortnite...


As distributors of licensed children's products, at Cerdá we are dedicated to continually updating our catalogue, incorporating the latest novelties on the market

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