Harry Potter has been a phenomenon under any point of view: it’s unbelievable that this amount of success has come at the end of the 90s… from a book! Back then, children didn’t use to read much, or - at least- they used to read less than adults. Harry potter books made children rediscover the love for reading and today - everywhere in the world - young people read more than adults!
Where does such a popularity come from? Who are the Harry Potter fans? How can you exploit the Harry Potter products to increase the sales of your business? In this article, you’ll find the answers to all your questions.
The first Harry Potter book was released at the end of the 90s: in 1997, Harry Potter and the Philosopher's Stone came out in the UK, country of its author, and in a handful of years it conquered the whole world. The story was the one of a child who doesn’t know he’s a wizard and finds out he’s going to attend the School of Witchcraft and Wizardry of Hogwarts.
Hogwarts is a school similar to the ones that the young readers attend, but way more fun! In the place of pens and papers, there are quills and ink; in the place of Math, and Geography, there is Transfiguration, Potions, and History of Magic; in the place of Gymnastic, there’s Quidditch on flying brooms!
Six books followed the first, and then 8 films. Thanks to such content and the Harry Potter products, in the 2000s there was no child in the world who didn’t know who Harry Potter was or who wasn’t waiting for his Hogwarts letter.
All the adults who have grown up with the Harry Potter books will confirm it: they are all still waiting for their Hogwarts letter! The Wizarding World and its characters remained in their hearts and today there are two generations of Harry Potter fans: adults who couldn’t forget it, and children who are just discovering it!
For all the reasons above, Harry Potter products are extremely important for business owners or managers. They can attract a huge segment of audience made of people of different ages and different backgrounds.
Cerdá is always focused on understanding the trends and markets. Harry Potter has been long included in their catalogs and today it can be considered a classic. What does Cerdá’s Harry Potter products catalog have to offer? Let's find it out!
Keep reading: What is visual merchandising and why is it so important?
Since there is more than one generation of Harry Potter fans, Cerdá manufactures Harry Potter products that are suitable for different ages. Other than children, young adults are proud to wear, use, or just own their Harry Potter merchandise and with the growth of the Kidult fashion the phenomenon is even increasing.
For all the reasons we’ve discussed above, the Harry Potter products can be highly important to help you expand your audience and increase your sales. Cerdá can be your Harry Potter products supplier as their catalog includes Harry Potter items in each of their categories. Let’s take a look at it!
It’s time to go back to school and backpacks and bags are something every student needs, whether they attend elementary school or university.
Children’s Harry Potter bags are small, colored, and have LED lights. Teenagers’ and adults’ backpacks and bags are inspired by the symbols of the Wizarding World, like the Deathly Hallows, or the Hogwarts stemma.
Harry Potter clothing can attract even another type of audience: young people fan of the geek culture. However, the Cerdá Harry Potter clothing collection also includes day, night, summer, and winter clothing for children, teenagers, and adults.
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Just like the clothing catalog, the Harry Potter shoes one is wide and diverse. Children's shoes are designed to accompany the young Harry Potter fan at school, during playtime indoor or outdoor. There are also shoes for the summer and for the winter season alike.
Adults' Harry Potter’s shoes are more numerous in the home-shoes section: here you’ll find flip-flops or winter slippers that are also suitable for simple but fun gift ideas.
Accessories and gift ideas are important for all types of store. Whether you run a physical or online store, whether it is focused on clothing, shoes, or school supply, you can - and should - find a place for Harry Potter accessories.
They are not expensive, they don’t occupy much space, but they can be a huge resource to help you increase your sales. Cerdá provides different types of accessories, suitable for both children and adults.
Before concluding this blog post, we’d like to focus on how Harry Potter is still growing (a reason for which it will keep on being an important resource for your store and sales!). After the books and film were all released and published, the phenomenon has kept growing thanks to other stories set in the Wizarding World.
First, an important theatre show has come out; several years later, we’ve seen 2 films in the theatres and 3 more are coming. We are talking about ‘Fantastic Beasts’ movies, which have really been a hit on the market.
Secondly, one of the most important Harry Potter phenomenon that is close to come is Hogwarts Legacy video game. It will be an open world role-playing video game and is expected to arrive in 2022. The brand is making a continuous investment in this property and Harry Potter’s fans are looking forward to it.
People - adults and children alike - are not likely to let Harry Potter and his world go yet. That’s why your store should be able to offer them all kinds of Harry Potter products. And you can do that thanks to Cerdá!
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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