In the digital era, the world of commerce has undergone many changes. The digitalisation of business offers many advantages and facilities to enter the world of entrepreneurship. Do you want to discover them? Do you want to know how to open your online clothing shop? Keep reading because this blog post is for you!
1. Requirements for opening an online clothing shop
Online commerce is, like any other commerce, governed by various laws. These vary from country to country, but the main ones are:
On the other hand we leave you the legal requirements to open an online clothing shop explained in brief, remember that you can always expand the information or contact experts:
2. How much does it cost to open an online clothing shop?
Online businesses offer great flexibility in investment. By not needing a physical location, the cost can be reduced to almost zero. If you are wondering how you can open an online clothing shop without money, here are several options.
Our first option is the cheapest alternative. The use of Software as a Service (SaaS). This reduces costs by offering you not only the software itself, but also web templates, pre-programmed plugins and cheap servers.
On the other hand, if the investment is higher, you can use specialised software, hire a designer and a programmer to design the website.
Investments to start your business can vary a lot but, in case you want to reduce the budget to the maximum to open your online clothing shop, social networks and marketplaces are your best option. Opening an account on Instagram, Tik Tok or Facebook can allow you to contact your customers directly. At the beginning you won't need a website, you can make your sales through the chats that these platforms offer you. Marketplaces, such as Amazon or eBay, allow you to offer your products, both B2C (to the end customer) and B2B (between companies).
3. Pros and cons of an online shop
We have already seen that the main advantage that websites offer is flexibility. Despite this, the online environment also presents some difficulties when starting a business. It is true that it is cheaper than a physical shop, but it also loses a closer and more familiar connection with the customer. On the other hand, competition is greater and differentiation is more important than ever.
To find out more about digital commerce: Online shopping trend, mobile is number one.
The good thing is that social media itself offers you a variety of ways to do this, from a marketing campaign through advertising to posting videos on YouTube or Instagram. Another advantage is that customers have more information about the product and can consult it at any time. In turn, you as a business also have more information about the customer. Finally, as a last disadvantage, you need maintenance and specialised staff to maintain a good web portal in the long term.
4. Tips
4.1.Find an audience and try to build loyalty
It is not always about attracting and acquiring new customers. Creating a good product and presenting it in the right way can create a feeling of customer loyalty. In this way you can maintain your sales over time and make your business profitable and stable.
You will be interested in: How to build customer loyalty?
4.2. Give importance to the structure and care of the website.
The design and structure of your online shop is very important. In the same way that you would take care of the shop windows in a physical shop, you should do the same with your website. An attractive design combined with careful photography and product descriptions can convey the essence of your company and help you connect more with customers. A big part of differentiation is presentation.
4.3. Make a difference!
Differentiating yourself on the internet is essential. One of the most effective ways is to sell licensed products. The marketing of items that have already created their own brand and audience facilitates the arrival of interested customers. In addition, many of these customers are active, they will search for the product themselves and develop greater loyalty due to the connection they generate with the licensed characters.
This differentiation does not necessarily have to come from your product, you can generate it later through marketing. With a good use of social networks and trying to sell experiences you can get a lot out of your stock.
4.4. Sale through Marketplace
Marketplaces offer a number of advantages for both sellers and buyers. From expanded reach to simplified management and customer confidence. These platforms have become an attractive option for both entrepreneurs and consumers by offering a wide variety of products at competitive prices. The barrier to entry is particularly low, sometimes even free.
You'll love it: Stand out on Amazon, sell licensed products.
Now you know everything you need to open your online clothing shop. If you are excited about a project you want to carry out, remember that with smart investments you can get a lot of profit from your product and Cerdá can help you if you decide to start in the world of distribution of licensed products.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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