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Stand out on Amazon: Sell Licensed Products

27 July 2023 / per Cerdá Group

Today, selling products online has become an opportunity for many entrepreneurs. One of the most effective ways to stand out on platforms such as Amazon is to offer licensed products, especially those related to popular brands such as Disney, Marvel, Warner and other entertainment giants. These licenses have a huge appeal to consumers, which gives you a great advantage to stand out from the competition. In this post, we'll introduce you to some key strategies to help you stand out on Amazon by selling licensed products - get ready to take your business to the next level!

1. Know your market
2. Licensed products, your differential value
3. Optimise your product listing
4. Customer service is key
5. Design your marketing strategy

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1. Licensed products, your differential value

At Cerdá Group, thanks to our more than 35 years of experience in the licensing sector, we have become one of the leading companies in the creation and distribution of licensed products. We have new products all year round. We have collections for the Spring/Summer, Back to School and Autumn/Winter seasons. We have the products to sell on Amazon that you need!

Our expertise in the licensing sector and in the different marketplaces has shown us that licensed products succeed on Amazon for several reasons:

  1. They provide reassurance that customers are buying quality, official products. Amazon is known for its focus on anti-counterfeiting and intellectual property protection, so licensed products are highly valued by buyers. At Cerdá Group, if you sell our products on Amazon, we can give you access as an official seller and we can also provide you with a letter of authorisation to sell our licences.

  2. They are associated with well-known brands such as Disney, Marvel, Warner... These brands have a large fan base that collects products of their favourite characters, series and films.

  3. Selling licensed products can help you differentiate yourself from the competition. If you have exclusive access to certain products or brands, you will have an advantage over sellers offering generic products. This allows you to have a more specific niche market and possibly face less direct competition.

  4. Amazon is one of the largest online marketplaces with millions of daily visitors. By selling licensed products, you can take advantage of the existing traffic on the platform. Customers looking for products related to specific brands can find you more easily if you offer officially licensed products.

You may be interested in: Benefits of licensed products

2. The 4 strategies that will make you succeed on Amazon

Now that you know why licensed items are the perfect products to sell on Amazon, we want you to know these 4 strategies that will help you take your Amazon sales to the next level. Are you ready?


2.1. Know your market

Before you start selling licensed products, it is essential to understand who you are targeting. Research and analyse your market, identify their interests, preferences and current trends. This will help you choose the right licences and tailor your marketing strategy to capture your target's attention.

At Cerdá Group we have market research carried out with Hellium 10, which allows us to advise you on everything related to the Amazon world.

2.2. Optimise your product listing

Make sure your product listings are optimised for Amazon search engines. If you include our licensed products in your business, we provide you with listings made up of high ranking products, related products and a+ products to boost cross-selling. Also within these listings you will find titles, descriptions, product labels and high quality images so you don't have to worry about anything. Just ask for reviews and testimonials from satisfied customers to increase the confidence of potential buyers.

We advertise for the brand but in the end it is the customer who benefits.

2.3. Customer service is key

Customer service is crucial to your success at Amazon. Respond quickly to customer queries, provide assistance throughout the entire buying process and resolve any problems or issues in a professional manner. Customer satisfaction is key to earning positive reviews and building loyalty to your brand.

2.4. Design your marketing strategy

Promote your licensed products through a variety of marketing strategies. You can make use of social media, collaborate with influencers or bloggers related to the licences you sell, participate in themed events and harness the power of email marketing. Also, consider creating targeted advertising campaigns on Amazon to increase the visibility of your products. As we know that these campaigns help our clients a lot, at Cerdá Group we invest in advertising for our brand that indirectly benefits them.

You're going to love it: Tips for high social media engagement

Remember to meticulously select products to sell on Amazon. The key to standing out in this marketplace selling licensed items is to offer quality, originality and an exceptional experience to your customers. Keep up to date with the latest trends and popular licenses, and don't hesitate to adapt your strategy according to the demands of the market. And if you don't already have a supplier of products to sell on Amazon, get in touch with us. Our team specialised in marketplaces will be happy to advise you. With perseverance and creativity, you can become the king of Amazon sales with licensed products!

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