Productos Cerdá Tips and Advice Marvel products Newsletteren

Licence to sell Marvel products. How does it work?

20 April 2023 / per Cerdá Group


Do you know MARVEL in depth? Today we tell you about its beginnings and how Cerdá obtained the license to manufacture unique products of this brand.

1. Get to know what's behind MARVEL
2. What does it mean to be licensed to sell Marvel products?
3. What do we do in Cerdá to obtain a licence?
4. The Marvel Universe in Cerdá
5. Cerdá Group Services

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1.  Get to know what's behind MARVEL

Marvel is an American entertainment company primarily engaged in the production of comic books, films and television series. It was founded in 1939 and has since created many iconic characters. Since 2009, Marvel has been owned by The Walt Disney Company, making it one of the largest and most influential companies in the world of entertainment.


As you may already know, Marvel has many popular and beloved characters. And we want to review with you some of the company's most famous and iconic figures:

  1. Spider-Man: Peter Parker is a teenager who acquires spider-like abilities after being bitten by a radioactive spider. He is one of Marvel's most popular characters and has appeared in numerous films and television series.

  2. Avengers: The most powerful superhero team in the Marvel Universe, featuring characters such as Iron Man, Captain America, Thor, Hulk, Black Widow and Hawkeye. The Avengers have become a very successful licence.

  3. X-Men: Mutants are a race of humans with superhuman abilities, who fight for equality and justice. Some of the most popular characters include Wolverine, Magneto, Storm, Jean Grey and Cyclops.

  4. Deadpool: Wade Wilson is a mercenary who undergoes an experiment to cure his cancer, leaving him with superhuman healing abilities and a sarcastic, mischievous sense of humour.

  5. Guardians of the Galaxy: A team of space superheroes, including characters such as Star-Lord, Gamora, Drax the Destroyer, Rocket and Groot.


    Obtaining a license to sell Marvel products is a smart choice as it offers a constant flow of new releases and novelties every year, keeping the brand fresh and relevant to customers. Read on because we are going to tell you how Cerdá can obtain a license to sell Marvel products!


2.  What does it mean to be licensed to sell Marvel products?

Get out pencil and paper, we're getting down to business. A licence to sell Marvel products is a legal agreement between the company that owns the rights and an authorised retailer. The licence gives the retailer permission to use Marvel characters in their products and sell them to the public.

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Without a licence you cannot produce or market the products of that brand. Licences are generally only granted to authorised sellers who meet certain requirements. If you sell Marvel products without a licence, you may face serious legal consequences. So it is very important that you focus your efforts on getting one or finding a distributor of items that are already licensed, such as Cerdá Group.


3. What do we do in Cerdá to obtain a licence?

The first thing we do is contact the company that owns the rights to the characters, in this case THE WALT DISNEY COMPANY. 

Once we have contacted them, we submit a licence application. This application includes information about our products and how we want to use Marvel characters in them. We also provide any information they need about our business and industry experience. For example, the factories where we want to carry out production must be FAMA Certified, among others.

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If you've ever asked yourself, "Can I sell knock-off or licensed Marvel products?" Erase that idea from your head. You cannot sell unofficial products under any circumstances. Marvel's intellectual property is protected by copyright and trademark law. And at Cerdá Group we have official products that you can incorporate into your business.

4. The Marvel Universe in Cerdá

Avengers, Spider-Man, Deadpool, Guardians of the Galaxy and Captain Marvel are ready to come to your business and make your customers fall in love with them.

Whether you're looking for backpacks, clothing, accessories or any other Marvel product, our designs are sure to delight your customers as we have references for everyone, even pets! 

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But if you want to surprise your customers with exclusive designs, at Cerdá we design your ideas. In addition to having a catalogue with a multitude of characters and trends, and based on the most in demand each season, we have our own manufacturing service for exclusive products.

We have the most important licenses and properties that set trends: Disney, Marvel, Star Wars, Warner Bros, Universal, Hasbro and many others.

5. Cerdá Group Services

At Cerdá Group we know that running a business is complicated, which is why we have developed products and services so that our clients can worry about what is important:


I want to know more about Cerdá Services

In short, if you are interested in selling Marvel products, you must either obtain a licence to do so or have a distributor of licensed products. If you choose the latter, you can contact us for more information about them and how we can help you expand your business with licensed products. Good luck in your new Marvel adventure!

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