Disney products Tips and Advice Newslettersen

Selling Disney products; everything you need to know about this licence

9 June 2023 / per Cerdá Group

If you are reading this post, it is probably because at some point you have considered obtaining a licence to sell Disney products. Take note! Because we have compiled all the information you need.

1. 100 years of history
2. What is a Disney licence?
3. Benefits of selling Disney licensed products
4. The magic of Disney in Cerdá

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1. 100 years of history

Disney's history dates back to the early 20th century, when Walt Disney and his brother Roy founded what would eventually become one of the world's largest and most recognisable entertainment studios. In 1923, the Disney brothers created the Disney Brothers Studio, which later changed its name to The Walt Disney Studio.

One of the key moments in Disney's history occurred in 1928, when Walt Disney introduced the world to his most iconic character: Mickey Mouse. The animated short entitled "Steamboat Willie" was a huge success and marked the beginning of Disney's popularity in the entertainment industry.

Over the years, Disney has created numerous memorable characters and films. Classics such as "Snow White and the Seven Dwarfs" (1937), "Cinderella" (1950) and "The Lion King" (1994) have become part of the collective imagination and have left an indelible mark on popular culture.

This year, the company celebrates its centenary and the whole world is echoing Disney's 100th anniversary, and no wonder, because it is celebrating in style.

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During these months, going to any Disney theme park has been an experience for any visitor. And its continuous investment in communication is bringing out a great nostalgic feeling among all its fans.

You may be interested in: Disney, 100 Years of Magic


2. What is a Disney licence?

A Disney licence is a legal agreement that allows a third party, such as a company or individual, to use Disney trademarks, characters, logos and other intellectual property to create and sell specific products. These products can include toys, apparel, accessories, household items, books, movies and more.


The Disney licence is essentially a contract that grants the rights necessary to use and market Disney's intellectual property assets. The licence defines the terms and conditions under which the licensee can use Disney's trademarks and characters, and also sets the rules and regulations to ensure that the products meet the company's standards of quality and authenticity.


Without a licence, you cannot produce or market the products of that brand. Licences are generally only granted to authorised sellers who meet certain requirements. If you sell Disney products without a licence, you may face serious legal consequences. You should also be aware that the company puts special focus on pursuing piracy as this practice does not only affect Disney, but also all licensed brands such as Cerdá.  So it is very important that you focus your efforts on getting it or finding a distributor of items that already have the license, such as Cerdá Group.


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3. Benefits of selling Disney licensed products

There are many benefits that you can obtain if you decide to incorporate Disney products in your business. 


-Quality: If after reading what we have just told you about piracy, you still have doubts about selling imitation or licensed products, we want you to know that: all products under the umbrella of the Disney brand comply with high standards and quality controls. The company is in a continuous search for excellence, even more so when it comes to children's products, as the quality standards should be and are even higher.  So, if you incorporate original Disney products into your business, you will be introducing design, quality and safe products into your point of sale.

- Free advertising: If you want your customers to connect with their favourite character, you don't need to spend your money and energy on advertising because the cinema already does it for you. Every year, the film industry takes care of consolidating this link between people and characters with different releases. In addition, the brand constantly invests in advertising on networks (it has very active profiles with a lot of engagement), in Retail and agreements with major accounts. We could say that you have all the marketing of the brand at your disposal! 

-New products: Incorporating licensed products in your point of sale is an excellent strategy to guarantee continuous novelty and keep your customers excited and engaged. Disney is known for its ability to constantly innovate and create new and exciting content.


You're going to love it: Premieres 2023. Set your business up for success!

4. The magic of Disney in Cerdá

As you will have seen, obtaining a Disney licence is quite an adventure. If you want to include Disney products in your point of sale, don't get complicated. At Cerdá Group, strategic partners of Disney for more than 35 years, we have a wide catalogue of articles of the most popular characters of the moment: Mickey, Minnie, Stitch and Frozen are ready to take your business to the next level!

Our Disney backpacks, clothing and accessories will make your customers fall in love with your products, as we have references for everyone, including pets!

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But if what you want is to surprise your customers with exclusive designs, at Cerdá we design your ideas. In addition to having a catalogue with a multitude of characters and trends, and based on the most in demand each season, we have our own manufacturing service for exclusive products.

We have the most important licenses and properties that set trends: Disney, Marvel, Star Wars, Warner Bros, Universal, Hasbro and many others. 

In short, obtaining a licence to sell Disney products is no easy task. So if you want to incorporate licensed products in your point of sale, Cerdá is your best option. We have 100% original products that you will fall in love with.  If you still have any doubts, get in touch with us and we will help you. Get ready for success!


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