Reach more customers: Effective distribution strategies for licensed products

At Cerdá Group, we specialise in designing and distributing wholesale licensed products from beloved brands such as Disney, Warner and Marvel, among others. We offer a wide range of products for the whole family; from children to adults, and even pets! We know that our customers face the challenge of reaching more customers and maximising their sales. And that's why today we want to share some distribution strategies for licensed products.

1. 1. Why is it important to define a strategy?
      1.1 Reach a wider audience
      1.2 Optimise your inventory
      1.3 Improve the customer experience
      1.4 Increases competitiveness
      1.5 Increase sales
   2. Effective distribution strategies
      2.1 Diversification of sales channels
      2.2 Attending events and fairs
      2.3 Loyalty programmes and special promotions
      2.4 Optimising online presence
      2.5 Listening and adaptation

1. Why is it important to define a strategy?

Before learning about distribution strategies for licensed products, you should know that defining a strategy for your shop is very important. Here's why.

1.1 Reach a wider audience

A well-defined distribution strategy allows your shop to reach a wider audience. By diversifying your sales channels - whether through a physical shop, an online shop, or marketplaces like Amazon - you can capture the attention of different customer segments that prefer different ways of shopping. This diversification increases your sales opportunities and helps you expand your customer base.

To reach a wider audience it is also important to diversify your stock. You can include products for adults such as T-shirts, toiletry bags, pyjamas with classic characters such as Mickey, Minnie, Avengers and many more. And on the other hand, products such as backpacks, footwear and beauty products of the characters that are triumphing among children: Bluey, Gabby's DollHouse, Patrulla Canina, among others.

1.2 Optimise your inventory

With the right distribution strategy, you can manage your inventory more efficiently. Knowing which products are most popular and in which channels they sell best allows you to adjust your orders and maintain an optimal stock. This not only reduces the risk of overstocking, but also minimises storage costs and avoids losses due to unsold products.

If you are a Cerdá customer, thanks to our SuperMoments Retail Lab you can find out which product categories are the best sellers, as well as the licenses and characters that are a hit with different audiences. In addition, we provide you with: 

✅ Graphics
✅ References of the products we use in our implementations. 
✅ Other resources and tools to optimise your point of sale.

1.3  Improve customer experience

Customer satisfaction is fundamental to the success of any business. An effective distribution strategy ensures that products are available when and where customers want them. This enhances the shopping experience and fosters customer loyalty. Satisfied customers are more likely to return and recommend your shop.

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Keep your customers happy: Loyalty strategies for licensed products

1.4  Increases competitiveness

In a competitive market, having a clear and effective distribution strategy can give you an advantage over your competitors. Making sure your products are available in the right channels and presented in an attractive way helps your shop stand out and attract more customers. Effective distribution can also make it easier to enter new markets and expand your reach.

1.5  Increases sales

A well-planned and executed distribution strategy can lead to a significant increase in sales. By being present in more outlets and optimising the presentation of your products, you increase the opportunities to buy. This not only boosts sales, but also enhances your brand recognition and reputation.

2.Effective distribution strategies

2.1 Diversification of sales channels

Make sure you sell through multiple channels to maximise your reach. In addition to your physical shop, consider opening an online shop and selling through popular marketplaces. Each channel has its own set of customers, and being present on several increases your chances of selling.

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Stand out on Amazon: Sell Licensed Products

2.2 Attending events and fairs

By attending trade fairs and industry events you can keep up to date with the latest 100% licensed products and prepare your shop stock to follow the latest trends. You can also make new contacts and find new suppliers at these events.

2.3 Loyalty programmes and special promotions

Implement loyalty programmes to keep customers engaged and encourage them to return. Offering exclusive discounts, reward points and special promotions for licensed products can increase customer loyalty and repeat sales.

2.4 Optimisation of online presence

Having a strong online presence is crucial. Make sure your website is easy to navigate, search engine optimised and offers a smooth shopping experience. Use SEO and social media marketing strategies to drive traffic to your online shop.

2.5 Listening and adaptation

Listen to your customers and be open to adjusting your strategies based on their feedback and market trends. Flexibility and adaptability are essential to stay competitive and relevant.


At Cerdá Group, we are committed to supporting our customers every step of the way. Implementing these distribution strategies for licensed products will not only help you reach more customers, but will also improve the efficiency of your business and increase your sales.