In the fascinating world of entrepreneurship, a brilliant strategy to make your ideas profitable is to specialise in the sale of licensed products. In this context Disney, with its large repertoire of iconic characters, becomes a great opportunity to capitalise on all these entrepreneurial and creative ideas. Find out below how to bring your ideas to life, win over your audience and make the most of your efforts with products that spark the imagination.
1. Exploring the Disney Kingdom
A Disney licence is an agreement that gives authority to a third party, either a company or an individual, to use Disney trademarks, characters, logos and other intellectual property to create and sell specific products. These products can be toys, clothing, accessories, movies, books and many other things.
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How to obtain a Disney licence? Without a licence, you cannot generate or market any product with a design created by the brand itself. If you sell Disney products without an approved licence, you may face serious legal consequences.
If you want to avoid all the steps to get the license, you can have a good distributor of articles that already have this license and work with them. For example, we at Cerdá Group have been using the magic of Disney for more than 30 years to generate a universe of products that are in tune with what your customers need.
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2. Benefits of Disney products
Disney products are very popular and have numerous benefits:
- Emotional connection: Disney has been emotionally connecting with everyone for years. Who hasn't cried or laughed at a Disney film? Characters that have been with many people since childhood and are still with them today. If you manage to license Disney in your business, infuse that connection that the Disney universe has with its fans into your products, creating items that are not only owned, but will be kept as magical memories.
- What's new: Having Disney licensed products is a great opportunity to have a very good sales strategy in which your business can guarantee continuous novelties and thus keep your customers excited and engaged with your brand. It is a creative license and is always bringing out new content.
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- Quality and standards: Disney tends to maintain high quality standards, which ensures that any brand licensed by Disney creates durable and well-designed products.
- Brand recognition: By having one of the most well-known licences in the world, your own brand will also have the brand recognition that makes customers trust your business and want to obtain licensed products.
3. How to get Disney products?
If you want to immerse yourself in the magical world of Disney and get their products, in Cerdá Group we have designed a wide and varied catalogue for the whole family: from the little ones to the adults and without forgetting the pets.
Make sure your customers can get products from Spider-Man, Mickey, Avengers, Star Wars, Minnie or even the latest Disney releases such as Wish and make your shop the favourite place for many people to buy Disney products.
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Now you know the opportunities that working with a license like Disney gives you, count on us to provide you with the products of the most popular characters of the moment. We offer you Disney products and other licenses such as Warner Bros or Universal with a variety of designs that will make your customers fall in love with your business. Ready to take your business to the next level?
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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