The last few years have seen a radical change in the way we interact with customers. This change has been driven by a number of factors, not least the need to compete with online shopping giants such as Amazon. Customers are becoming more and more demanding and you have to look for what makes you unique.
As consumers are increasingly aware of where they spend their money and what they buy, they want to be part of something bigger than just buying something that fits in their shopping cart. They want to feel that they are part of a community that shares their values. Branded spaces help create this connection by providing a space where customers can meet like-minded people who share common interests and values.
This is a prime example of a branded space for our SuperMoments shop and Retail Lab. Here, Harry Potter fans can see and enjoy an official Harry Potter room, interact with Dobby, have their photos taken on Platform 9¾ and get lost among a myriad of flying cards.
2. Virtual and augmented reality
Virtual and augmented reality are tools that many companies are using to attract customers. It is a way to offer a different experience, which allows your business to "go viral" and cause new potential customers to visit your point of sale.
The trend in the marketplace is that retail is becoming more interactive, personalised and engaging. Many companies are experimenting with methods that gamify shopping and allow customers to interact with their products and experiences. Retailers are focusing on creating an experience that customers can enjoy rather than just buying something.
To remain competitive, physical shops are becoming high-tech hubs for shoppers. This includes everything from new technologies such as augmented reality (AR) and virtual reality (VR) to innovative designs that make shopping more fun than ever.
In the future, retailers will offer customers the opportunity to participate in events like these:
A virtual reality experience where you can try a kayak trip before you buy it.
A 3D printer in your local shopping centre, which you can use at any time for free or pay a fee to print something from home.
3. Personalised attention
Customer service is much more important than before, as it can be your big point of differentiation. The customer and their wellbeing come to the forefront. In a globalised world and with products that are so similar, personalisation and careful attention to your customers can bring great value to your business. Who doesn't like to feel cared for?
At Cerdá, we are aware of the importance of our customers feeling loved and listened to, which is why we offer products and services that adapt to you and your business:
4. New ways to attract customers
Shops are looking for new ways to attract customers. In the past, a shop received traffic because of its location and size. But now it's all about experience and social media.
Social media is and will continue to be one of the most useful tools for attracting customers. According to Instagram, more than 80% of its 800 million users follow at least one company on Instagram and more than 100 million users visit a company's profile every day. Thanks to new formats (reels and stories) and even new platforms (TikTok), you can connect with them very quickly and directly - you can even sell through these platforms!
But having products that don't go out of fashion, that are always in trend, is also a good way to attract customers to your shop. Have you thought about includinglicended products? They can mean "that something" that differentiates you from the rest and make you compete with other physical shops of your competitors, adding value to your business.
At Cerdá, we have a wide catalogue of licensed products for the whole family (including pets) so that you can capture the attention of your public and connect with them.
We have already talked about the latest trends in retail. There are many ways to try out these new ideas and incorporate them into your shop. Try some of the suggestions above or come up with your own and let us know how they work for you.
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Who we are?
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!