Products and Novelties Tips and Advice

Children's licences: preschool properties on the rise

6 October 2022 / per Cerdá Group

Children's licences have a great weight in the market and, as they are aimed at children up to 5 years old, they are the most demanded. The little ones want to wear their favourite characters on their clothes, backpacks and accessories, and parents agree to their wishes when they know and share the values that the characters try to transmit.

IN THIS POST YOU WILL FIND:

1. Why is it so important for a business to have children's character licenses?
2. How to capture the attention of children and their parents?
3. Which licences are most in demand?
4. Clothing and accessories for every season


In Cerdá, as distributors of licensed products, we have a wide variety of products, characters and licenses more fashionable at all times. We change our catalogue regularly so that our customers can offer their public what they are looking for.

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Why is it so important for a business to have children's character licenses?

The little ones at home currently have greater access to audiovisual content, to such an extent that there are specific channels for them. Streaming platforms and digital channels want to take advantage of the increase in the consumption of this content.

Therefore, children spend more hours watching cartoons and getting to know different characters that become their favourites and with whom they get excited, which makes them want to carry them with them in their daily lives. Whether it is on their clothes, shoes, backpacks, pyjamas, scrunchies...

Knowing all this, it is a priority for a company to have in its stock a variety of products whose protagonists are the most fashionable children's licenses, in order to increase customer satisfaction, offer them what they need and are looking for, increase sales and profits, attract new customers and, of course, build customer loyalty.

How to capture the attention of children and their parents?

The first step in capturing the attention of parents is for their children to ask for it. And they will ask for it because, as we have said, they have created an emotional bond with the characters by consuming their content.

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But parents, now adults, are more demanding consumers. So they know what they want, how they want it and above all that it is quality. The best for their children without hesitation.

At Cerdá we study, analyse and observe the market to offer you innovative, fashionable products of the highest quality. All with the aim that your customers are happy with their purchase and feel that you are a reference in the sector and want to buy again in your business. 

You might be interested: Customer loyalty strategies. Customers repeat 

On our website you can consult our catalogue and select from the wide range of possibilities we offer. You will find designs that your customers will love, with their favourite fashion characters. You will also find the services we develop so that you can keep your stock updated and ready for sale. 

Which licences are most in demand?

It is difficult to establish which is the most popular children's character licence. And there is no one that stands out above the rest, since the variety of characters is so wide that each child chooses the one with which they feel most identified, which attracts their attention and with which they create an affective bond until they become their favourite.

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However, there are some that stand out above the rest and, of course, we offer them in our catalogue so that you can make the little ones at home enjoy themselves.

Among the main ones, the following stand out:

-        Warner Bros

2023 is Warner Bross' centenary, so it's a good time to stock your shelves with their different characters. Looney Tunes, Rick and Morty,...

-        The classics

There are children's characters that never go out of fashion. They have captivated the hearts of children generation after generation and will continue to do so no matter how many years go by. For example, Mickey and Minnie, the Disney Princesses?

The content of these characters transmits values to the youngest children that are truly fundamental, that match those of their parents and, moreover, are very educational.

You might be interested in: Mickey mouse wholesale: products and accessories to increase your profits

-        Must-haves for little ones

Just as there are classics, there are others that are essential and that children admire and love. This is the case, for example, of Harry Potter, Baby Shark, Peppa Pig, Toy Story, Frozen or the Paw Patrol.

-        Superheroes

Superheroes are a big selling point for businesses. And this is where two variants come together: on the one hand, girls and boys love their adventures and, on the other hand, adults love the characters, so the whole family enjoys iconic characters such as the Hulk, Thor, IronMan together. 

You may be interested: Matching family clothing: shared passions that make family come together

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Clothing and accessories for every season

At Cerdá, as wholesale distributors of licensed children's products, we keep our catalogues updated throughout the year, adapting them to each season.

In summer, for example, prepare your stock with swimming costumes, towels, flip-flops, sunglasses... In winter, trainers, wellies, hats and scarves will delight your customers.

Discover all the products in our catalogue!

The time has come to take the lead in your sector. Get ahead of your competition by updating the stock of your business and open up a world of possibilities to attract and retain your customers with the main children's licenses of the moment.

With this, you will not only get happy children and satisfied parents, but you will also give parents the option of ordering products with original licenses for themselves, which means a cross-selling opportunity.

At Cerdá we help you achieve this with all kinds of products, from backpacks and clothing to accessories and beauty products. Get down to work, think about the little ones in your home and get ready for success!

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